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An old truth is that politics is a trusted industry. Those who use up all or part of your trust have a harder time getting your message across, making voters believe that they are telling the truth or that they mean what they say.
Trust is, therefore, the beginning and the end of politics.
Living as you are taught is another central issue for a politician who wants to be taken seriously.
Recent revelations about Justice Minister Morgan Johansson and Prime Minister Stefan Löfven have once again highlighted these crucial aspects of political life.
They are not alone. Dominic Cummings was one of the first political powers to be caught in a blizzard during the corona pandemic. He was one of Prime Minister Boris Johnson’s most important advisers and decided to take the car on a longer trip to his parents’ home, amid the closure of Britain this spring. Of course, the criticism was harsh and his resignation was demanded.
The government’s turn to be criticized
In Sweden, KD leader Ebba Busch has come under fire after visiting parties during the crown pandemic. SD leader Jimmie Åkesson, who snorted at the Riksdag, has also been criticized.
So now it is the government’s turn. Justice Minister Morgan Johansson has queued during the noon sale to enter a store in Lund. The purpose was to buy gifts.
Prime Minister Stefan Löfven has visited the mall in Stockholm, despite calls on Swedes to refrain from visiting shopping malls and malls. It is said that he bought something in a watch store.
The fact that they themselves represent and personify the government, and therefore central management of the crisis, makes the damage considerably greater.
It is not clear to what extent the actions of Morgan Johansson and Stefan Löfven were actually risky for the spread of the infection. Actually, it’s not very interesting either.
What is crucial is that they themselves have strongly urged the Swedish people to avoid this very behavior. But then they themselves seem to ignore their own urges.
Lose weight and credibility
Do not visit shopping centers and malls, the prime minister’s message was just a couple of days before he himself visited the Stockholm Mall. Don’t look for excuses or excuses. Obey advice, was the message.
Whether or not it was full when the Prime Minister decided to go to the Mall, I don’t know, but that’s not the point either.
The point is that a politician must live as he teaches so as not to lose credibility. Not least in a crisis where the continued spread of infection is said to depend on how we behave.
The message to cancel the noon sale was equally clear. Of course, it was even spicier then that the Minister of Justice chose to queue to go to the noon sale.
Stefan Löfven condemned his minister, but it is not yet clear what he thinks of his own actions.
What has happened now means that Morgan Johansson, Stefan Löfven, and the government as a whole are losing weight and credibility as they continue to urge the public to follow advice and recommendations to reduce the spread of the infection.