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For the second year in a row, influencer Maja Nilsson Lindelöf held a fundraiser where those who donated money could win an exclusive and luxurious gift bag.
And for the second year in a row, it breaks records.
– I don’t even have time to post my story before the collection has grown by 4,000, he says on Instagram.
Now it has raised more than 3 million crowns.
– I just want to thank you for all the commitment this week and for being so kind, he tells his followers on Instagram with tears in his throat and tears down his cheeks.
Doubled his previous record
Also last year, it was Maja Nilsson Lindelöf who collected the most money with her gift bag. Then it grossed 1.4 million and broke records.
This year the target was set at 500,000 SEK, but it was soon raised to a target of 2 million SEK.
At the time of writing, Maja Nilsson Lindelöfs Goodiebag 2.0 has raised 3.3 million SEK and thus more than doubled its previous record.
– It is very good what we have done now for children and families around the world. It is thanks to us together, especially thanks to you.
– I want everyone to be here now and have champagne, but instead I sit here alone and I am a total disaster, she says and laughs through tears.
https://www.instagram.com/p/CJBoYB5IM0N/
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