Åhléns closes Beauty Bargain: “Start immediately”



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Åhléns is now announcing that it is closing its low-cost Beauty Bargain concept, and closing work will begin immediately.

The change will begin immediately and take place with respect to affected employees and customers, the company writes in a press release.

Beauty Bargain started last year and today has a total of three physical stores and e-commerce. The goal was “to satisfy a growing segment” that was about “beauty at lower prices.”

But at the same time as the company invested in a completely new chain, it also launched Åhléns Outlet, which is based on a similar concept but extends to more categories. Åhléns Outlet is currently in seven locations and the plan is to continue the expansion next year.

The idea of ​​the closure of Beauty Bargain is now “to concentrate the company’s low-price offer in Åhléns Outlet”.

We started Beauty Bargain and Åhléns Outlet as part of meeting new consumer trends and have learned a lot as a result of the investments, says Annica Hagen, CEO of Åhléns.

The closure of the Beauty Bargain operations affects 20 full-time, part-time and project employees. All people are informed of the situation. Åhléns believes that “they will support employees interested in adaptation work to get a new job.”

Caroline Hjelm Cronstedt, CEO of Beauty Bargain with the team, has shown fantastic entrepreneurship and a commitment beyond the ordinary. They have built a company from scratch and have contributed innovative thinking, a new building spirit, a ‘can do’ attitude that I value very much and that we will carry with us in our ongoing work in Åhléns, says Annica Hagen.

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