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Price drop Black Friday 2020: 5% (Price Hunt) (compared to Black Friday 2019: 6%)
Proportion of goods that fell in price Black Friday 2020: 48% (Price Hunt) (compared to Black Friday 2019: 54%)
Proportion of goods that increased in price Black Friday 2020: 17% (Price Lookup) (compared to Black Friday 2019: 17%)
Proportion of goods that had at least a 10% price drop in 2020: 22% (PriceSpy) (compared to Black Friday 2019: 24%)
Reduction in the average price of discounted products: 21% (PriceSpy) (Compared to Black Friday 2019: 21%)
Percentage of goods that rose in price during the fall and then fell in price on Black Friday: 11% (Price Lookup) (Compared to 2019: 19%)
Most popular time to buy according to Klarna: 21.00-22.00
Most popular items (purchase interest) on PriceSpy during Black Friday 2020:
Headphones
Mobile phones
TV sets
Age group with the greatest increase compared to last year: 66-75 years
Most popular product categories, compared to an average day: Electronics, children’s products, jewelry and accessories (Klarna)
The goods that were reduced the most in percentage (Price hunt):
Jays f-Jays Five True Wireless Headset
November 1, 2020: SEK 727
Black Friday 2020: 299 SEK (58% price reduction)
LG SN11RG (home theater system)
November 1, 2020: SEK 18,990
Black Friday 2020: SEK 7,990 (57% price reduction)
