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From: Linus lindgren
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Stormköket is the Christmas present of this year 2020.
The HUI Research quote is made considering how our lives have changed since the corona pandemic hit us.
– 2020 has truly been a year where we have changed our behaviors in the way we gather and have spent more and more time in nature to get to know our loved ones, Sophie Nilsonne, HUI analyst.
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Swedish Trade HUI Research presented during the morning what is the 2020 Christmas race this year. This year there was no mouth guard or game console, but it was the storm kitchen.
HUI justifies the Christmas gift by writing that the outdoor trend has accelerated and visits to hiking trails and mountain peaks have broken new records.
“Holidays turned into holidays and restaurant meals with wine were replaced by a storm dinner and thermal coffee. 2020 was the year that the Swedes rediscovered Swedish nature and therefore the storm kitchen represents the time, in many strange ways, that we live in, “they write in a press release.
– 2020 has truly been a year in which we have changed our behaviors in the way that we gather and have stayed more and more in nature so that we can meet our loved ones, says Sophie Nilsonne, an analyst at HUI who has nominated the This year’s Christmas gift every year since 1988., to TT.
There are several criteria that this year’s Christmas race must meet. Among other things, it must be news or something that has sparked new interest in the past year. It should also represent the time in which we live. This year, it’s the growing outdoor trend that HUI has tried to capture.
– We have a strong culture of meeting for meals and it persists even in an uncertain time of pandemic. We have had to find new ways to meet for coffee or dinner, Sophie Nilsonne tells TT.
Last year’s Christmas present was the mobile box.
Photo: hui
This year the Christmas gift 2020.
Photo: Gorm Kallestad / TT
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