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The biggest loss occurs among rarity retailers. The extended restrictions mean that nearly 9 in 10 Swedes are discouraged from visiting shops and malls.
Svensk Handel writes in the latest trade barometer.
“We are in the ninth month of a pandemic that has hit many businesses hard and this year’s Christmas shopping is more anticipated than ever. So it’s almost a nightmare moment that customers are advised not to visit stores before this year’s biggest sales period, ”says Karin Johansson, CEO of Svensk Handel.
Confidence in retail drops 8.2 units on the November Trade Barometer, and the summary future indicator hits an index of 79.1, which is well below last year’s level. An index value of 100 reflects a neutral level.
Confidence in the future of electronic commerce is reduced by 2.3 units, to an index of 116.6. Despite the loss, optimism among the country’s e-retailers remains high ahead of this year’s closing shopping festivals.
| The future indicator | Nov | Oct. | Sep | Aug | July | June | May | April |
| Retail | 79.1 | 87.3 | 85.5 | 85.7 | 81.2 | 79.6 | 70.4 | 64.2 |
| Grocery store | 84.4 | 89.8 | 87.6 | 87.5 | 82.4 | 85.1 | 73.7 | 73.9 |
| Electronic commerce | 116.6 | 118.9 | 114.9 | 115.4 | 115.2 | 115.7 | 99.6 | 101.3 |
| Rare buy trade | 74.1 | 84.8 | 83.3 | 83.9 | 79.9 | 74.3 | 67.3 | 54.4 |
| Source: Swedish trade |
