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Tobbe Ek on “Idol”: Expect a Review Board Verdict After This
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“You can become any great artist,” says Anders Bagge.
More like a burger singer.
At each commercial break, “Idol” contestants are reminded of the future that awaits them, if they are lucky.
They dream of being on the great stages of the world, creating hits and becoming idols. TV4 claims to be chasing Sweden’s next big pop star. But at the same time, “Idol” contestants in each commercial cut are reminded of what really awaits them, if they are lucky.
It can hardly be the intention of TV4 to offer a cold shower during every break. But it comes true when the sponsoring hamburger chain shows the reality of the “Idol” pre-shows.
Renaida Brown Y William stridh he can be counted between two successful former “idols” through, among other things, musicals and hits on the Melodifestivalen. And a hopefully high-paying job as artists in a commercial isn’t a shame. But it’s not the dream of global success that TV4 is trying to build around its idols. Far from.
Burger chain breaks idol dreams
As the main sponsor of “Idol”, the hamburger chain manages to break that dream and show what awaits a fairly successful participant of “Idol”: singing about hamburgers.
The fact that TV4 also completely sold out their burger sponsor is clear with all the desired clarity when they don’t let the sponsorship message stay in the ad break.
Photo: TV4
The logos of the hamburger chain are clearly placed on TV4’s “Idol” broadcast.
In the middle of the show, instead, they drag “Idol” contestants into one of the burger chain’s restaurants and have a burger chef deliver a menu to contestants that is completely surrounded by the chain’s logos. .
TV4 has taken a thief
Photo: TV4
The main sponsor goes straight to TV4’s broadcast of “Idol.” Tobbe Ek from Aftonbladet writes: “Wait for a verdict at the review board”
It must be a pure bet on the part of TV4. Someone has taken a thief and hopes that no one will react. For a clearer future decision in the review committee, I have probably never seen her before. When SVT was sentenced to Samir badran He changed his shirt during a live broadcast a few years ago, this cannot be other than fully calculated. I hope the agreement with the hamburger chain ends like this:
“You pay x 100,000 for the seconds you see in the picture, and then we add an amount that corresponds to five times what we will be fined when we are convicted at the review board.”
The spectator’s favorite seems to be Gaspar camitz judging by Aftonbladet’s votes. But you can’t sit completely safe when Nadja holm Y Paulina Pancenkov delivered as strong as they did tonight. The charm of Norrland and the arrogance of Scanian always accompany me home.
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