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Since mid-summer, county administrative boards have been monitoring how well the Swedish Public Health Agency’s recommendations and guidelines are being followed in the country. The purpose is to continually update the government on the situation so that it can take necessary action in the event of signs of further spread of infection.
In recent weeks, while the number of confirmed COVID-19 cases is increasing in some places, reports have written about how “the public is tired of following the regulations and general advice of the Swedish Public Health Agency.”
– We see that operators and public actors are getting better at informing about the rules that apply. At the same time, we see that the public, especially certain groups, are getting more and more tired of following these rules, says Marcus Björklund, director of emergency preparedness at the Skåne County Administrative Board and coordinator of the government’s compliance mission. .
The group in question is youth and young adults, he says.
– Those who are not necessarily in the risk group begin to have difficulties not meeting other people as they usually do.
From various parts of the country, elevators now calls for special reminder efforts with the message that the pandemic is not over and that the distance must continue to be maintained. It is considered particularly desirable to have a national information campaign targeting youth and young adults who are pushing for a greater understanding of the importance of anti-infective distance.
The Swedish Civil Contingencies Agency, MSB, has coordinated working meetings on the subject in which representatives of the Swedish Public Health Agency, the coordination office of the county administrative boards for the management of the coronavirus, the municipalities and regions of Sweden, SKR and two of the largest municipalities in the country.
– We need to find national messages and efforts, something wise, good and effective to start with. So you can always screw it locally. It is important that we keep our messages together. The more people say the same thing, the better, says Lotta Larson, communications manager at the joint crown office of county administrative boards.
However, getting the message across to the very young is difficult.
– Not our usual target group. We have to add all the cloths to get to them, he says.
Between February and August Swedish municipalities and regions have spent over SEK 122 million on public information initiatives. This is in accordance with requests for government grants for additional costs that have been submitted to the National Board of Health and Welfare. These include various campaigns in print, digital, media, and ancillary costs at press conferences.
In March, the government also set aside SEK 75 million to reach all households via MSBs with information on how to protect against infection.
The public health agency has received from Facebook an advertising space for information related to the covid of $ 65,000. They themselves have invested 150,000 SEK for, among other things, campaigns or sponsorship of posts on Facebook and Instagram.
Read more:
Sewage shows virus amounts are increasing dramatically in Stockholm
The number of corona cases has doubled in Stockholm: “We are very concerned”
Congestion on Stockholm’s dance floor: at the same time, the spread of infection continues to increase
