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It’s lunch. On the Twitter microblog, Lars Beckman (M) announces: “Goodbye Hemköp.”
Two hours later, he has dealt with the world situation with Donald Trump’s covid-19, the gas tax, Black Lives Matter and Annie Lööf. She also came to<2MASCULINE>den in Gävle and married a wedding couple.
The microblog is boiling over. Beckman is most involved in Trump’s state of health, as well as gang crime and the darling of public service. The man seems to have forgotten that he is in the middle of a boycott.
On Sunday morning, Lars Beckman is remembered. It is his digital partner Jan Ericson (M) who shares the original tweet and adds: “Yes, Ica has a smaller competitor. Now there will be no more actions in # hemköp “.
Beckman is affected and shares some support, mixed with information about environmentally partisan elements in the grocery trade. Self-proclaimed political influencer Jan Ericson is more on the defensive, but takes his mission as a representative of the people seriously and responds to his criticisms online.
What happened? Hemköp will launch a new bonus program. What makes the butt smoke is that customers get profit when they buy fruits and vegetables.
– We will reward what we call “good deeds” (…), says the CEO of the company, Simone Margulies, in an interview with Svenska Dagbladet.
Hemköp says he wants to push his customers in a vegetarian direction, which in the long run benefits the climate. Margulies does not want to speak in terms of “bad deeds”, but believes that the purchase of red meat cannot be classified as good.
It’s called green paint – companies want to take advantage of the growing interest in climate issues, and they do so by showing signs of kindness.
The food chain is not alone. Bag company Sandqvist is announcing a new backpack. It is described as “the best vegan exercise bag”. Never mind the fact that the polyester in the backpack does not come from the polyester animal. Green should appear, much like pointing out that a potato is vegetarian.
It’s called green paint: companies want to take advantage of the growing interest in climate issues, and they do so by showing signs of kindness. If the training bag is vegan, the customer believes that it will contribute to the climate fight.
Beyond the climate issue, fashion companies like to take advantage of the progress of the women’s movement. The H&M Group brands sell sweaters with feminist prints, while the clothes are made by women from developing countries who earn a few crowns an hour.
And when women no longer want to get by for their men, beauty companies change their marketing so that women do it for their own good; a waxed mouse can even be considered a feminist act.
Few doubt the Hemköp’s kind intentions. Of course, the food chain wants to contribute to sustainable development. At the same time:
– If we stop selling meat, we run the risk of losing the customer, says Simone Margulies.
It’s going to be Monday. Jan Ericson continues to microblogging, but on other topics. Lars Beckman, on the other hand, proudly posts a photo of the meat counter at his local Ica, happily unaware that the company is running an extra-priced campaign on climate-smart grocery bags.
Around the same time, Hemköp customers receive an SMS with information about the good new documents. “Double points on the green,” he says. In practice, this means that customers can get paid more quickly for a bonus check of SEK 15.
To reach your bonus, you now only need to buy 125 non-organic cucumbers from Spain.
