[ad_1]
Of: TT
Published:
1 of 4 | Photo: Ashley Landis / AP / TT
The American company Quaker Oats admits that the Aunt Jemima brand has its roots in a racist stereotype.
Rice, ice cream, toothpaste and ice hockey equipment. These are some of the brands that are revising and changing their packaging and marketing after recent criticism of racism and stereotypes.
Uncle ben
Uncle Ben’s Rice is renamed Original Ben and the logo featuring an older black man wearing a bow tie is removed. The criticism has focused mainly on the fact that the term “uncle” is derogatory and the image of the brand is reminiscent of slavery. The new packaging will hit shelves next year, according to the US company Mars, which says it understands that the name and logo are associated with something derogatory.
Aunt jemima
The pancake mix and syrup bearing the Aunt Jemima name will receive a new name and logo, according to the American company Quaker Oats, which admits that the brand is rooted in a racist stereotype. The products have been adorned with an image of a black woman, originally taken from a character from the 19th century “minstrel shows” where white artists with colored faces portrayed blacks.
Mrs. Butterworth
Ms. Butterworth’s brand, which produces syrup, among other things, will be remade. The bottle is shaped like a woman who, according to the US company Conagra Brands, should remind us of a “beloved grandmother.” But since 1961, it has been criticized for being rooted in slavery stereotypes by a black woman, and the company now admits that they understand that its packaging can be interpreted in a racist way.
Cream of wheat
American porridge mix Cream of Wheat has been criticized for using an image of a black chef named Rastus since 1890, which is generally considered derogatory to black men. The B&G company says it will take steps to ensure that the brand does not “contribute to systematic racism.”
Darlie
Colgate-Palmolive will “review and develop” the Asian brand of toothpaste Darlie. Until 1989 it was called Darkie and the logo represented a character from a “minstrel show”, that is, a white man with a blackened face. The company apologized and changed its name and logo, but in Chinese it is still called “black men’s toothpaste.”
Kiss of Black and Redskins
Swiss food giant Nestlé has found several problems among its thousands of products. The Colombian brand Beso de Negra (kiss of a black woman) is remade and in Australia, the varieties of Red Skins and Chicos candies are given other names.
Eskimo Pie
After nearly a hundred years, ice cream maker Dreyer’s Grand Ice Cream has decided to rename the popular Eskimo Pie ice cream bar. The American company recognizes that the use of “Eskimo” is derogatory and promises to change the brand and marketing.
Dixie Beer
Dixie Brewery in New Orleans in the United States changes its name. “Dixie” is a term for southern states in the American Civil War, but it also refers to states that belonged to the Confederacy, which advocated slavery. Country trio Dixie Chicks have also removed “dixie” from their band name.
Washington Redskins
The discussion has been going on for decades, but it wasn’t until July that the Washington Redskins football team announced it was changing its name and logo. Most people have perceived the brand of the NFL team as derogatory and something that reinforces stereotypes about Native Americans. Provided that the provisional name of Washington Football Team applies.
Edmonton Eskimos
The Canadian professional football team Edmonton Eskimos is history. “We will be called the Edmonton Football Team or EE Football Team as we go through the process of deciding on a new name,” the club announced in July.
Frölunda Indians
The Swedish ice hockey team Frölunda recently announced that the “Indian” will be removed as a brand and logo, but only after this season. The club has had its name and logo for 25 years, but the discussions have gained new momentum since the Washington Redskins made their decision in the United States. The criticism refers to a name and symbol that is considered degrading to the Native American population.
Published:
