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What about the future of Tiktok in the United States after the president? Donald trump The ultimatum to sell the business in the country to an American company has been a true thriller so far this year. Last week, Chinese owner company Bytedance reached a preliminary agreement with US companies Oracle and Walmart, but the exact details of the agreement are still unclear.
The app was due to close Sunday night, but it can still be downloaded after a federal judge in Washington yesterday halted the U.S. Department of Commerce’s ban on the United States. The ban was lifted just hours before it went into effect. Tiktok now has until November 12 to sell the American piece to an American company. Reports The Verge.
Google and Youtube stop political ads
The influence of social media before the next US elections has been a hotly debated topic, with Facebook declaring, among other things, that it will stop political ads a week before the election. Google and Google-owned YouTube also now promise to take responsibility, and now say they will stop all political advertising once the vote is over. In this way, you want to reduce the amount of false information, before an official election result is presented.
Google is treating the US elections as a “sensitive event.” In the same way, the technology giant handles natural disasters, where advertising that could benefit from the event is blocked. Reports Bloomberg.
Dark prospects for holiday shopping
The otherwise lucrative holiday shopping appears to be slowing down this year, according to the GfK barometer commissioned by the European Commission. The propensity to make a large purchase has increased slightly since August, but the numbers are still lower than three years ago.
– Even though we see an improvement in the overall index this month, the two key figures that are most relevant to marketers (the large purchasing index and the consumer’s view of their personal financial situation in the coming year) remain being negative, says GfK’s customer strategy. director Joe staton to Marketing Week.
David Attenborough breaks Jennifer Aniston’s Instagram record
The 94-year-old zoologist and host sir David attenborough He is now searching Instagram to get his message across on climate protection. In the coming weeks it will post announcements to deepen its knowledge of the subject, but the account also announces the movie A Life On Our Planet.
In connection with Sir David Attenborough’s Instagram premiere, he also beat the actress. Jennifer Aniston Previous record, where the Hollywood star reached 1 million followers in five hours and 16 minutes in October 2019. However, Sir David Attenborough pushed the margins, reaching the golden number in just four hours and 44 minutes, writes BBC. Since then, the number of followers has continued to grow and, as of this writing, Sir David Attenborough has 4.4 million followers.
Spotify creates exclusive podcasts for TV series and movies
The battle for podcast listeners is now about a battle for market share in the billionth class, where Swedish Spotify is investing heavily to get people to stream podcasts through its platforms. The music service has previously made several acquisitions and linked to exclusive podcasts. But they have more plans to attract more listeners. Among other things, The Verge reported late last week about a collaboration with production company Chernin Entertainment, where TV shows and movies will be created from the podcasts that are available exclusively on Spotify.
