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The corona pandemic and its consequences have greatly affected many associations.
Mora IK is one of them and, with the restrictions on the public, the club is expected to lose 19 million SEK.
To avoid this, they are now launching a package of measures.
Unibet – the main partner of the league
With just over a week to go until the series’ premiere at Hockey Allsvenskan, it is still unclear how many viewers will be able to enter the matches. Most indications are that the government’s decision will affect 500 people, which could have devastating consequences for Mora IK.
If the decision were to land at 500 people, the club will only be able to let in people with season tickets. And even then not everyone will be able to enter the arena. With the great uncertainty that exists, the club has sold almost 500 tickets less, which corresponds to almost 3.4 million Swedish crowns. This, along with other missing sources of income, can have very significant consequences for the club.
“Concerns and unclear directives about the audience at matches have meant that we have sold almost 500 fewer tickets, which in money corresponds to almost 3.4 million SEK. Added to this are all the tickets that we will not be able to sell. and the loss of sponsorship income due to companies having a hard time too. As it seems now, we will lose SEK 19 million in lost income, “Mora writes on her website.
By reducing virtually all costs, the club has saved $ 14 million, but they write that it is not possible to save more without reducing operations.
In order not to run out of money completely at the turn of the year, the club is now starting an action package. This means that fans through swish can buy season tickets, tickets and also digital support tickets at matches.
“One thing is for sure. Mora IK will not face this challenge on her own, but together we are strong!” They continue to write on their website.
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