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In the summer of 2019, Isabella Löwengrip and her company raised more money than ever, and the influencer took up to a quarter of a million SEK for a collaboration, he tells SvD Näringsliv.
But only a few months later, everything would be gone. The magazine writes that Löwengrip companies spend money to finance the luxurious lifestyle that in turn sold the products they advertised on their social media.
It was after the Expressen review, where it emerged that Isabella Löwengrip’s social media numbers were inflated, that her success fell like a house of cards. In a short time, 80 percent of his clients went missing, which quickly led to a financial crisis.
“Empty almost all my savings”
To try to save the companies, Löwengrip took the help of his own saved money, which he had invested in stocks for a long time.
– The crisis exhausted almost all my savings capital. I have invested most of what I have earned since I was 18 years old on the stock market. When the revenue disappeared from the companies in September, it was just to call the bank in the quarter and ask them to sell and sell, she says in Svenska Dagbladet.
The profile indicates that it was Gustav Carlson, CEO of Löwengrip Invest, who saw the seriousness of the situation and quickly decided to fire the staff and cut costs.
It would have been much more naive and I thought it would work out. Gustav blew like oxygen into the little fire that was there, and if it hadn’t been there, we would have crashed twice as fast, says Isabella Löwengrip in SvD Näringsliv.
I saw your old dreams
It was only when he sold his SEK 30 million house and emptied all accounts that the seriousness of the situation fell on Löwengrip. At the same time, you can see that your plans have not been realistic.
– When I put my last money, I sold my house and the account was at zero both in companies and privately. But the idea of change didn’t scare me. All I had before was just big dreams, no reality. Then it was as if nothing really went away, he tells the newspaper.
The Express has sought Isabella Löwengrip for a comment.
