It St. Louis MLS expansion team on Thursday unveiled its official name, crutch and colors during a live-streamed event with fans of the team and owner group.
Names and colors
The team will be known as St. Louis City SC. The name has been selected from more than 6,000 subscriptions by fans, and is rooted in the city’s rich football tradition as America’s First Soccer Capital. The name celebrates the diversity, iconic neighborhoods and the proud heritage of the area, while capturing the recent growth and cultural renaissance of the region.
Four primary colors will identify the team: “City Red”, “River Blue”, “Energy Yellow”, “Arch Steel Gray”.
Crest
A diverse group of more than 20 local designers created the crutch based on a common theme discovered through focus groups and conversations with various community members – a deep-rooted sense of unity and pride across the region in the St. Louis flag. Louis City. Using the flag as inspiration, the team crest is an abstract depiction of the club’s passion and purpose, displayed through iconic elements found in the St. Louis.
WORDMARK: Leads prominently with CITY as team name.
DE SOCCER CLUB / SOCCER CAPITAL: SC has double meaning, standing for both Soccer Club and Soccer Capital. It’s our name, it’s our history.
TOP OF SHIELD: Follows the shape of the Gateway Arch.
TWO RIVERS: Horizontal lines represent the two rivers that define our region: The Mississippi and The Missouri.
GATEWAY ARCH: The abstract representation of the iconic landmark is used to create movement and connect with the rivers from the flag of St. Louis City.
About St. Louis City SC
St. Louis City SC will start playing in MLS in 2023, and will compete at Sacramento as the 29th and 30th teams in the league. The team will have the sole majority of female lead ownership group in Major League Soccer, led by Carolyn Kindle Betz.
“St. Louis City SC is a reflection of the STLMade movement that is at the heart of everything we do, and truly represents the diversity and optimistic spirit of our region, “said Kindle Betz.” Our desire from day 1 was greater “then become football and become part of the fabric of St. Louis and a symbol of our future. This is an important step forward for our club – and our region.”
JOIN ST. LOUIS CITY SC TODAY! Sign up for the latest club news and ticket information:
.
