Sony started the AirPic drone business to support video creators


Sony wants a bigger share of the drone market. According to a spy press release, today, the Japanese giant unveiled a project called Airpack, which “will support the creativity of video creators to the fullest extent possible”. This has led to rumors that Sony wants to take on customer-centric drone manufacturers such as DJI, Parrot and Skydio. Compact and full-frame mirrorless camera Given Sony’s expertise in my markets, it makes a lot of sense. If you are a vlogger or an independent filmmaker who already uses Sony Gear, you may be tempted by drones with similar technology. If nothing else, it will make it easier to correct the color and attach the footage.

In a press release, however, Sony noted how drones have led to “workflow efficiency and energy saving in the industrial sector.” He adds: “Sony has commissioned the AirPic brand to reflect its ambition to further develop and contribute to the creation of unprecedented value through its imaging and sensing technology through G as well as 3R technologies (reality, real-time and remote). Drone area. “So is it a customer or enterprise game? We look forward to it. The company already has Aerosense – a business-focused drone collaboration with ZMP – that specializes in surveying, capturing live events and creating maps from drone images.