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Sony Corp is seeing “very significant” demand through pre-orders for its PlayStation 5 (PS5) console, its gaming chief said Wednesday, as users rush to secure the next pay generation device ahead of its November 12 launch.
Jim Ryan, CEO of Sony Interactive Entertainment, said in an interview that the Japanese tech company sold as many PS5 consoles in the first 12 hours in the United States in the first 12 weeks for its predecessor, the PlayStation 4 device.
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“The demand expressed by the level of R-orders has been very, very significant,” RJ told Reuters.
Sony, which has sold more than 100 million PS4 units, aims to persuade its user base to upgrade to a new device to play titles such as “Marvel’s Spider-Man: Miles Morales” with new marketing, sound and feedback from the new controller. .
| Ticker | Security | The last | Change | Change% |
|---|---|---|---|---|
| S.N.E. | Sony Corporation | 77.47 | +1.27 | + 1.67% |
The launch comes amid the COVID-19 epidemic that has boosted the revenue of gaming companies, but has also disrupted the retail network, sports development and manufacturing supply chain.
“It may well be that not everyone who wants to buy the PS5 will be able to find it on launch day,” Ryan said, adding that the company added that “we will work as hard as we can” to ensure supply for the purchase at the end of the year. Is working hard. “The season.
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Sony has created a network of in-house studios producing exclusive titles, including Sucker Punch Productions’ “Ghost Ts Sushima”, to outperform competitors, including Microbox .ft’s Xbox and new entrants.
Sony will develop its studio capabilities organically, Ryan said, “where we can potentially increase the capacity of our home with selective M&A.”
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Analysts question how long the expansion into gaming run by stuck home customers will last, Rhean said it will be up to Sony to run the engagement.
“We definitely look up and think we can do better than we think.” RJ said.
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Sony shares are up 45% compared to March. Its shares rose 1.4% on Wednesday.
(Reporting by Sam Nuci and Noriyuki Hirata; Editing by David Holmes and Christopher Cushing)
