Snoop Dogg and DMX met in the studio on Wednesday night (July 22) for their latest Verzuz “Battle of the Dogs”, while maintaining the highest mutual respect. But the East Coast and West Coast hip-hop titans reached a whole new level in their Verzuz stats.
The night received 1.75 billion impressions online as it broke Apple Music’s all-time live streaming record with more than 600,000 concurrent viewers and a total of more than 1.4 million fans tuning in. This week, Apple Music announced its exclusive partnership with Verzuz simultaneously streaming the battles on both Apple Music and Beats 1 while offering streaming on demand.
“THANK YOU everyone who tuned in to see @DMX and @SnoopDogg celebrate each other. We set new #VERZUZ records along with breaking the all-time live streaming record @AppleMusic!” VerzuzTV, run by megawatt hip-hop producers Swizz Beatz and Timbaland, reported on Instagram on Friday (July 24), two days after the epic celebration.
On Twitter, #Verzuz became the number 1 trending topic with 29 other trends that grew from that night. She received 168% more tweets than the previous biggest battle. Other Verzuz battles that have garnered over a billion impressions include Alicia Keys and John Legend’s June 15 celebration and the first Verzuz battle between Erykah Badu and Jill Scott in May.
See the numbers for yourself below.
