Russell Crowe’s ‘Unhinged’ film shows promise as movie theaters begin to open: report


Things are looking up in the film industry as “Unhinged” debuted on Friday after a relatively promising start given many theaters across the country are still closed amid the ongoing coronavirus pandemic.

Starring Russell Crowe, “Unhinged” opened in 1,823 theaters in North America, making it the largest theatrical release since the first theatrical release, according to Variety.

The outlet reports that “Unhinged” had $ 4 million in its luggage during the opening weekend, which would not be impressive at the usual times, but seeing the few of America’s theaters open, it’s a number to be proud of to be on.

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Drive-in theaters in Los Angeles, San Francisco and Sacramento provided the biggest ticket sales for the flick, as well as multi-screen theaters in Dallas, Houston, Chicago, Atlanta and Orlando.

Russell Crowe in ‘Unhinged.’ (Solstice Studios)

The film’s distribution company, Solstice Studios, plans to extend its release to more than 2,300 in North America next weekend.

Shari Hardison, head of distribution for Solstice, said in a statement received by the outlet that the goal is to earn $ 30 million on the photo at the end of its North American run. The film cost $ 33 million to produce before marketing and distribution.

“We have a lot of stairs to climb, but the first steps are encouraging,” said Hardison, who also expressed optimism toward meeting the goal.

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“The SpongeBob Movie: Sponge on the Run,” another movie that has recently seen a theatrical release – though not in the US – has grossed $ 550,000 at 326 Canadian locations, bringing its total revenue to $ 2 million to date. ta wie.

The film is set to debut on video-on-demand services before going to CBS All Access.

IFC Films’ “Telsa” and “The Rental” have both also performed relatively well in theaters, earning a total of $ 42,000 and $ 108,000, respectively, in addition to their VOD sales.

“The Tax Collector,” on the other hand, only budgeted $ 121,800 at 121 locations in its third week in theaters – but is up to $ 813,336 so far.

More movies are on sale at the same time to debut in theaters in the coming weeks.

Disney’s “The New Mutants” will hit theaters on Friday and “Tenet” by Warner Bros. will open in several countries beginning August 26 before opening on September 3 in the US and the following day in China.

Disney’s “Mulan” faced similar challenges, originally looking to spring for a release, and after several changes to release date, the studio announced that its new streaming service, Disney +, would be charging for an additional price point.

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“The King’s Man”, “Wonder Woman 1984”, “Candyman”, “Death on the Nile”, “Black Widow”, “No Time to Die”, “Soul” and “West Side Story” are all hopefuls among the big movies yet to make their theaters in theaters this year.