Snap‘s (NYSE: SNAP) The main Snapchat app is associated with social activities like sharing photos and gossip, not necessarily mindfulness and inner peace. However, users of the application will be able to enjoy starting next Monday by accessing the Headspace Meditation Snap Mini.
Headspace and a group of other offerings make up the company’s inaugural Snap Minis suite, which are small sub-apps that are integrated into the main Snapchat app. Users can access Snap Minis while using the main app and share with others they are connected to.
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“The minis are designed to be deeply integrated into the conversations on Snapchat, so coordination between friends is faster than ever,” Snap said when she first announced the new product last month.
In addition to Headspace (an unconventional option, given that meditation is often an individual activity rather than a group search), the Snap Mini lineup includes several other offerings of varying utility. Movie Tickets by Atom allows users to coordinate movie views and purchase tickets to screenings, Let’s Do It promises to help with group group decisions, and Coachella provides coordination and planning assistance for the annual music festival.
The company said that Snap Minis, which are fairly light and simple apps created with HTML5, are based on a technology foundation similar to the popular Snap Games that reside in the app ecosystem. According to Snap, more than 100 million users have played Snap Games since the service’s debut in April 2019; You certainly expect similar numbers with Snap Minis.
The company did not provide any estimates of how the new offerings could affect its business.
On Tuesday, in contrast to gains in the broader stock market and similar technology companies, Snap’s shares fell, down 2.1%.
