PS5 could lead the way in exclusive third-party content, according to recent reports on behind-the-scenes PlayStation practices.
Look forward to exclusive PlayStation content Marvel’s Avengers? Get ready to be more hyped. According to industry insider Imran Kahn, Sony has actively approached all major third-party developers and publishers to polish exclusive games, in-game content, or both for PS5. According to Kahn, PlayStation Advantage will have long legs through the next generation, as Sony looks to maintain market dominance.
News comes via Resetera, where notable likes and insiders “Matt” remarked that there is “a lot [third PS5 party exclusive content] come and the scale will be shocking. To support this statement, Kahn backed Matt by going further into the depths of Sony’s work. According to Kakn, PlayStation has shown to all major third-party studios how to create exclusive content:
Echo what Matt said. There is no big third party that Sony failed to ask what kind of deals they could work out. Some had content, some had games, some had content en match. It’s not like Microsoft was not ready to offer, they just did not want to pay the asking price, because Sony approached in the first place.
In summary, Kahn said the terms “PlayStation Advantage” and “Console Exclusive” will become increasingly common in the next generation.
For a degree, this should come as no surprise – most developers typically enter into contracts with developers and publishers in the early life cycle of a console to encourage exclusivity sales. However, there is undoubtedly another dynamic this generation – Xbox has committed to a more inclusive gaming space, which would ensure that old generations do not leave in the dark. In turn, they seem to be investing money in building in services, infrastructure, and studio acquisitions.
Meanwhile, PlayStation seems to be quietly taking a PS5 consumer-oriented approach, quietly seeking to add as much value to its ecosystem as possible. We must remember that we will hear more news about these deals soon. And while this is sensible, given some of the latest moves from PlayStation, make sure – like all rumors – with a grain of salt.
PS5 is set to launch in Holiday 2020, although no price or specific launch date is known. Keep an eye on DualShockers for more upcoming news.
