Update: Well, now we have some references to this commercial from PlayStation. The rapper has signed with the company as a “strategic creative partner,” according to a PlayStation blog post by Eric Lampel. Here’s a little more: “We’ve heard that Travis is a big PlayStation fan, so we started a conversation with him that led to this unique partnership. Through our mutual passion for gaming and creativity, we are looking to build innovative projects with Travis and his Cactus Jack brand, which we hope will delight our collective fans. “Probably helps that Cactus Jack Records also seems to have a deal with Sony Music.
We don’t know yet what collaboration is needed, but it looks like you might expect clothes, music and more. Maybe there will be a Travis Scott game too ?! Here’s what the rapper had to say about the partnership: “I’m really looking forward to seeing all that Cactus Jack has done with Sony and the PlayStation team. Most importantly, I’m excited to see how PlayStation fans and families react, and I’m looking forward to playing some games with everyone very soon! ”
Original story: We don’t even know what to say about this! You may remember Travis Scott posting a picture a few weeks ago with a dual sense controller in his lap. Well, it looks like he’s shooting this … commercial? Trailer? We don’t know what this is supposed to be, but it’s already attracting millions of views, showing the rapper’s popularity.
So, what do we see here? Well, first let’s get shots of PlayStation 5 engineers and designers in sneakers. Then we see Travis Scott himself – in the PlayStation branded Nike – building power on the next-gen console. The ad looks like a classic Maxell commercial, as the system quite literally blows up the superstar. And that is
Create what you will!
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