Pre-marketing actions: Technology is not a one-way pandemic gamble. Look Snap


See here: Netflix added an impressive 26 million subscribers in the first half of 2020, while Snapchat owner Snap saw a 20% increase in daily active users in the first quarter compared to the same period from last year.
But the blow provided by the crisis is beginning to lessen. Netflix (NFLX) He said last week that he expects to add just 2.5 million subscribers between July and September, far less than Wall Street had recorded. In the meantime, Snap (SNAP) He said Tuesday that user earnings have started to decline, reducing their shares by 9% in pre-trade.

Snap said the momentum is fading even as reopening efforts have been halted or reversed across much of the United States.

“At the beginning of widespread shelter-in-place requests, as people sought to stay connected and entertained from home, we saw an increase in daily active users who reported our initial estimate,” analysts Derek Andersen, director, told analysts. financial statement. “This initial uprising dissipated faster than we anticipated as shelter conditions in place persisted.”

Snap’s daily active users were 238 million during the three months through June, a 17% increase from the same period last year, but just below the company’s estimate of 239 million during its latest earnings call. in April.

The pandemic has also affected advertising, which accounts for the bulk of Snap’s revenue. Disruptions in industries like transportation, restaurants and entertainment led vendors to cut advertising spending, Andersen said, adding that several other advertisers paused to rework their strategy for the pandemic.

“These challenging circumstances interrupted a robust momentum,” he said.

Why it matters: Big tech companies, especially those with robust cloud services businesses, have continued to shine during the pandemic, fueling the massive rally in the S&P 500. But the industry is not a monolith.

Businesses that rely on advertising revenue could be particularly vulnerable as the economic recovery stutters. That means Facebook’s earnings next week will likely be watched even more closely than usual.

Facebook (full board) He said he experienced a “significant reduction” in advertising demand, as well as a related decrease in ad prices, during the last three weeks of the quarter that ended in March. Investors will be watching closely to see if demand picked up between April and June, and a nearly 18% increase in stocks so far this year was warranted.

Airlines are desperate for a transatlantic trip to pick up

Major US and European airlines are pleading with the White House and the European Union to take further steps to restore “critical” transatlantic travel.
In a letter dated Tuesday, CEOs of United airlines (UAL), Lufthansa Group, American airlines (AAL) and British Airways owner IAG called for a joint testing program between the United States and the EU “to improve security and build trust” and help avoid demand-side quarantine requirements.

“Given the unquestionable importance of transatlantic air travel to the global economy, as well as the economic recovery of our businesses, we believe it is essential to find a way to reopen air services between the United States and Europe,” the executives wrote.

Why it matters: American travelers are currently banned from visiting the European Union, impeding a major market. Airlines hope that by pressing for a stronger test regime, they can find a way to restore a major travel corridor even as Covid-19 cases increase in parts of the United States.

Second quarter earnings indicate that carriers need all the help they can get. United Airlines lost $ 1.6 billion between April and June, the company said Tuesday. Executives are due to speak to analysts on Wednesday morning.

Details, details: United said it is losing less money than a few months ago. But he’s still bleeding $ 40 million every day, reports my CNN Business colleague Jackie Wattles.

United and other large companies have been trying to quell consumer anxiety about flying. Last month, US airlines announced that they would ban passengers who refuse to wear facial coatings. United said Wednesday it will also require passengers to wear masks at airports from check-in to baggage claim.

However, most potential travelers still stay home, with airport traffic of over 70% in July compared to the previous year.

The big Retail weekend will look very different this year

Thanksgiving weekend is crucial for American retailers. This year, it will look very different.

Walmart stores will close on Thanksgiving this year
Offers on TVs and toys may seem like a distant prospect, but companies are already making adjustments due to the pandemic. On Tuesday, Walmart (WMT) He said he will close his stores on Thanksgiving Day for the first time in more than 30 years.

“We know this has been a difficult year, and our associates have taken a step forward,” John Furner, Walmart’s chief executive in the United States, said in a statement. “We hope you enjoy a special Thanksgiving Day at home with your loved ones.”

The move comes at a time when retailers are rethinking their plans for the holiday shopping season as coronavirus cases increase, raising concern about crowds in stores, reports my CNN Business colleague Parija Kavilanz. .

Retailers hesitate to stock up on inventory for a day like Black Friday given the risk that in-person events are impossible in November.

“When you think of Black Friday, if you think of the 10 days before Christmas, what does that mean in terms of traffic if people are nervous about meeting the crowds?” Macy’s (METER) CEO Jeff Gennette asked in a recent call with analysts. He said Macy’s is looking to focus on Black Friday’s online deals.

Walmart, which has developed its digital offerings in recent years, is likely to move in a similar direction. The company is reportedly close to launching its own membership program that closely resembles Amazon Prime.

Until next time

Biogen (BIIB) reports results before US markets open. Chipotle (CMG), Microsoft (MSFT), Tesla (TSLA) and Whirlwind (WHR) continue after closing.

Also Today: Existing US Home Sales for June are released at 10 am ET.

Coming soon: A busy week of earnings continues with the results of AT&T (T), Intel (INTC) and Mattel (MAT).

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