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Ain recent months, the Weeknd has bet on what will surely be one of the strangest marketing strategies in the world of music. In March This year, the artist scared fans by showing up with multiple bruises on his face. It turns out that these marks were fake and only served as a reference to one of his works: ‘Blinding Lights’.
Now, this Sunday 23rd, at the American Music Awards ceremony, The Weeknd He came up with the same look not only to accept one of the awards, but also to perform two songs.
However, looking at the pictures, you can see that the celebrity was eager to raise the bar with this look. rare. Rather than just showing up with ‘bruise effect’ makeup, The Weeknd He was surprised to bet on a series of ligaments on his face, in which he seemed to have undergone intense medical treatment.
See the final result in the gallery.
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