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A For the purposes of World Prematurity Day, the Dodot, brand of baby products, disclosed in its official account of Instagram a video of a solidarity campaign on the subject. The brand in question asked its followers to share the images, identifying their page, and promised to offer 1 euro for each share to the association. xxs.premature. The monetary value, however, had a maximum of 10,000 euros.
The public joined in droves and the actions far exceeded the brand’s expectations, but this is far from being a consensual campaign.
While some applaud the gesture, others accuse the brand, which has already made this donation in previous years and without asking for actions, for using the cause to make a ‘marketing coup’.
And the outrage also reached Portuguese public figures. Diogo Piçarra, for example, commented on the publication with his official profile: “Have shame on your face. Charity shouldn’t be advertising.”, defend the musician.
Agir, Bernardo Correia, also reacted to the publication by writing: “Disgusting.”
See this publication in Instagram
It should be noted that, given the high number of actions and in the face of harsh criticism, the brand Dodot made it known that he is considering increasing the donation.
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