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Sony Interactive Entertainment released a new ad for PlayStation 5 and it can be even more surreal than you might imagine in a company that has already gotten us used to weird ads.
“The Edge” is the name of this ad and as revealed by Variety, which had early access to the ad, Sony intends to show how the “A Play Has No Limits” tagline will be used on PlayStation 5 to immerse you in your video games.
Through a fleet of ships, Sony tries to show how its next generation console takes you to a more glorious version of the world around you and continues the message of transition to a new era, to a new location, of greater splendor and richness. in opportunities.
PlayStation’s Eric Lempel says it’s “showing who we are as a brand and it’s exciting for our fans.” Sony’s goal is to get you excited about entering a new world; In this case, you want to show how switching from PS4 to PS5 will allow you to go to the next level in immersion and visual quality.
However, this campaign focused on the PlayStation brand will be one of the last in this abstract tone, as the company will soon begin to focus on advertising with its major PS5 releases.
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