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Payless is making a comeback just in time for back-to-school season with the launch of a new website on Tuesday.
“We are back and bringing more community responsibility, fashion-forward footwear, and on-trend collaborations to our 60M + Payless customers who miss us,” Payless CEO Jared Margolis said in a press release. “We saw an opportunity for the brand to re-enter the U.S. market, providing our community with the affordable, value-added products they have always sought, now across multiple categories, at a time when value could not be more critical.”
The footwear retailer has undergone a name change, releasing “Shoesource” from its official brand name, but it still intends to offer “the same, unique individual value to its community, now across a range of clothing, accessories, and more” footwear. “
San Francisco, USA – April 8, 2014: Shoppers visit Payless Shoesource shoe store in San Francisco, US. In 2011, there were approximately 660 Payless ShoeSource stores in North America.
The move comes after Payless announced in January that it was reopening from its second bankruptcy of Chapter 11 in 2019 that ripped off its remaining 2,100 locations in North America.
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Payless also has plans to open 300 to 500 independent stores in North America over the next five years, starting with the launch of the first prototype store in Miami, Florida, near Payless’ headquarters. The retailer currently operates 700 stores internationally that were not affected by the bankruptcy, including 298 franchise locations and 412 locations in Latin and Central America.
The new stores will have an updated design that “recalls the way we shop”, including new digital components such as smart mirrors, touchscreen wall panels, and a “first-of-its-kind Augmented Reality foot comparison chart.”
Payless said it will offer the same clothing, accessories and shoes it once had. Consumers can now shop online for various labels, including Airwalk, American Eagle, K-Swiss, Kendall + Kylie and Aerosoles, among others.
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