Not like what you see on zoom? Get a facelift and join the crowd


One of her patients, a 55-year-old woman named Joanne who asked that her last name not be used because she was afraid of appearances, said she had been considering getting work on her face for years. But the pandemic eventually made it possible, because in its recovery period it could hide the bruising and the swelling.

“Knowing that everyone sitting around, wearing a face mask, not coming out because of social distance, made it the right time,” she said. ‘No one friend knows I did it. Family members do not know it and my sister and mother do not even know it. ”

The trend is surprising in several ways in a tough economy. Cosmetic surgery is generally not covered by insurance, so procedures can cost as much as $ 25,000 for a full body makeup – abdomen, breasts, face – and less for pieces of work, such as $ 3,300 for surgical surgery and $ 10,000 for breast augmentation and enhancement. Patients say they distribute funds they may have spent on travel, concerts, sports tickets, or other fun in their pre-pandemic lives.

Since insurers generally do not pay, it is difficult to follow the exact number of cosmetic procedures that are done. Dr Lynn Jeffers, president of the American Society of Plastic Surgeons, said nationwide “demand is absolutely busier than we expected,” although she added: “What we do not know is if the rising demand continues, and will return to normal, or even immersion. “

Before Covid-19, invasion cosmetic procedures such as facelifts were reduced in favor of more minimal improvements such as Botox injections, fillers and other skin tighteners. Since 2000, such injection procedures have increased by 878 percent, according to the Society of Plastic Surgeons, while eyelid surgeons fell 36 percent and facelifts dropped 8 percent during that period.