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Never before have Norwegians bought as much online in one day as yesterday.
Compared to last year, Black Friday billing increased by six percent.
New record
According to Prisjakt, there were more items for sale than last year and discounts on the most popular products were higher.
So far, according to Klarna statistics, Black Week sales have increased by as much as 42 percent.
– This year’s Black Friday sales among our 7,100+ Norwegian online stores started a bit slower than last year, but increased considerably during the day and night. This is the largest online shopping day ever in Norway, says Thomas Elvestad, Marketing Director of Klarna Norway in a press release.
– At the same time, growth was clearly higher at the beginning of the week. This shows that Black Friday has increasingly become Black Week, where deals are spread over an entire week, not just one day, says Thomas Elvestad.
Cheapest day to buy
Between a third and a half of all online purchases are made through Klarna’s shopping and payment solutions. Sales statistics showing Black Week so far, including Black Friday, has grown by as much as 42 percent.
– Yesterday turned out to be by far the cheapest day to buy for Norwegians. The number of items that fell in price was more than last year, and the average discount level is the highest we have measured on Black Friday, says general manager Are Vittersø at the price comparison service Prisjakt.
– Black Week as a whole has been an adventure for Norwegian online stores, search activity has almost doubled since last year, says Vittersø.
The big winner
According to the CEO of Prisjakt, the iPhone 11 became the big winner of e-commerce. Lego products were the ones that rose the most in price.
The price image of all products sold in the more than 2,500 online stores that they monitor had an average price decrease of 3.15%. At the same time, various individual assets were reduced by ten percent or more.
– The price outlook was as expected on such a day: more individual products for sale than last year. But also the proportion in which the price was increased was higher, so it was important to keep the tongue straight in the mouth in the jungle of discounts, says Are Vittersø.
