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NYSE): Newspapers, television, all kinds of media will collapse if I am not there. Because without me, his audience ratings will plummet, Trump told the New York Times in 2017.
And just over two months after he had to leave the White House, it seems he may have been right.
Plot: – Who goes there now?
Far from the spotlight
Trump recently spent time at his new home in Mar-a-Lago and at the nearby golf course in West Palm Beach, Florida.
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Following the deadly attack on Congress on January 6, Trump was also permanently banned from Twitter. Thus, until now he has had a much lower profile in the American media. He has sent out some press releases, given some interviews and delivered a speech at the conservative CPAC conference.
During the same period, the arrows point sharply downward for the main US media, which Trump loved to call “fake news.”
Heavy drops
In January, many US media outlets set viewer and reader records, but since then, traffic has plummeted, according to a survey by media agency ComScore for the Washington Post. Also compared to February last year, when the pandemic became major international news, the numbers are worse.
The luxury villa that may haunt Trump
For the Washington Post, the number of unique users dropped 26 percent from January to February this year. The number of unique users is also seven percent lower than a year ago. For the New York Times, the fall from January to February has been 17 percent. They also have 16 percent fewer unique users than a year ago.
The picture is also similar for the main television news channels. CNN, MSNBC, and Fox News covered an extreme news image through 2020 and into January. Throughout the year, the United States experienced, among other things, the severe blow of the pandemic.
CNN hit harder
During the summer of 2020, there were massive demonstrations and riots against racism and police violence in much of the country. Throughout the fall, there was a dramatic presidential election campaign. Then came several months in which Trump without evidence claimed that the elections had been stolen. Then came a deadly attack on Congress before Joe Biden was installed as the next president of the United States. Since then, it has gotten much quieter, while vaccine distribution has dramatically escalated and the United States has adopted a giant crisis package from the crown.
May give Trump more trouble
CNN seems to be the most affected by the new reality. In January, the television station had more prime-time viewers than its competitors Fox News and MSNBC, but in the past five weeks, CNN has lost 45 percent of viewers, according to Nielsen Media Research, writes the Washington Post.
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During the same period, the number of viewers on MSNBC dropped by 26 percent. Fox News, which is the most Trump-friendly of the three, has lost six percent of its viewers and thus regained the role of the largest of them.
Since Trump entered the political arena, some of America’s largest media outlets have seen significant growth. In 2014, the year before Trump announced he would run for president, CNN, MSNBC and Fox News had a total of 2.8 million primetime viewers. By 2019, before the pandemic, it had risen to 5.3 million.
Awarded
CNN Director Jeffrey Zucker announced that he will resign in early February this year. He admitted in an interview with Vanity Fair in 2018 that Trump was extremely favorable to CNN’s ratings.
– People say all the time “I don’t want to talk about Trump. I’ve had too much Trump.” But ultimately, they want to talk about Trump. We see it every time we crack a Trump case and cover other incidents, then the audience disappears. So we know, right now, Donald Trump is dominating, Zucker said.
In a documentary with Vice last year, he also described as a “mistake” how CNN covered Trump, especially during the 2016 election campaign. At that time, Trump received massive coverage of his election campaign events.
– Donald Trump always said scandalous things or things that were not true, and it was accepted that “that’s what he does.” The fact that we didn’t say more about it, and that we held the other party accountable as well, was probably a mistake, Zucker said.
This is where the Trump casino explodes
– The decibel level will go down
Similarly, arrows point up for two of America’s major newspapers during Trump’s presidency.
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When Trump became president, the New York Times had three million digital subscribers. When he resigned, the figure was 7.5 million. The Washington Post has tripled the number of digital subscribers in the same period to more than three million.
– What will happen when there is no longer a complete preparation all the time? We are about to find out. The decibel level will drop with Trump out of the White House. But the divisions and debates won’t go away, and they may even escalate, former CNN editor-in-chief and current director of strategic initiatives at George Washington University School of Media and Public Affairs Frank Sesno tells Variety.
