TV 2 bought Norwegian football – VG

The deal includes the rights to Eliteserien, Toppserien and NM, and is worth several billion kronor. The contract is the most important in the history of Norwegian football.

The Norwegian Football Association will likely announce the sale during the day. The 1st division for women and men is also included in the package that TV 2 has purchased.

This happens after the channel obtained an exclusive right to negotiate with the Fotball Media company, which administers the rights on behalf of the Norwegian Football Association and Norsk Toppfotball (the men’s clubs). They acquired that right in competition with, among others, the telecommunications giants Telenor and Altibox.

Soccer president Terje Svendsen did not respond to VG’s questions on Friday. So far, VG has failed to get a comment from TV 2 boss Olav Sandnes.

Billion dollar battle

The Telenor / Altibox constellation is said to have unveiled its concept for soccer spikes on December 4. After this, TV 2 should have presented an impulse that included a clause on exclusive trading rights if Fotball Media wanted to go further with them, according to VG sources.

That requirement was met. In retrospect, the Telenor / Altibox alliance has increased its offering, but VG is informed that the award has now gone to TV 2.

Take back Norwegian football

It was TV 2 that broadcast Norwegian football until Discovery won the previous rights match, for the 2017-2022 seasons.

Since then, TV 2 has lost the Premier League to the Nordic NENT Group. This has contributed to the channel now investing several billion kronor in Norwegian football, as far as VG knows.

The case is being updated!

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