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The case is being updated.
Nielsen Norway has analyzed the sales development for the grocery market in the crown period from week 11 to 32, which is from March 9 to August 9. It’s no wonder people have bought more groceries in Norway while restaurants and canteens have been closed. Strict infection control measures have also affected cross-border trade and travel abroad. Some food categories were apparently sales winners, while others had less growth.
– During the pandemic, we have so far seen a relative decline in demand for products that are normally enjoyed on the go, communications manager Gunnar Portvik at Nielsen tells NTB.
– Less money is being spent on fresh small dishes like small breads and sushi, while the growth seen in muesli bars has reverted to a decline, says Portvik.
Sales of portion packs, for example with yogurt, also declined during the pandemic.
This development appears to be in stark contrast to the trend of recent years in which snacks have seen tremendous growth, a trend known as “sandwiches”, where it has become common to eat and drink between main meals, without actually being hungry or thirsty. , simply because you want something, preferably something a little healthy.
Snacks and typical “take-out” foods such as protein bars, portioned yogurts, and wraps have experienced growth stagnation or reversal during the pandemic, while many other food groups have experienced a decline. unusually large increase in rotation. Photo: Gorm Kallestad
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Bakedilla
However, there is no reason to believe that we have stopped enjoying or snacking. We may have simply changed the pattern and done things ourselves. Not least, we’ve baked and flour turnover has increased by as much as 49 percent, while yeast turnover has increased by 87 percent so far during the pandemic.
Elisabeth Aandstad Ekheim, communications director for Orkla Norway, has noticed.
– When the home office became the new everyday life for many, people started baking too much. Yeast was one of our products with the highest increase in sales in the first phase, in addition to the Toro confectionery mixes. The demand for yeast continued throughout the spring, and there’s no question that a lot of baking is still baked in Norwegian homes, he says.
Not least, people had time for breakfast at home and it had to be their own canteen. They bought healthy cereals, Norwegian sausages, known and traditional as tomato, mackerel and liver pate.
Ekheim points out that loved ones and acquaintances become important to many in times of uncertainty.
Baking ingredients are one of the category winners in the crown period and seem to stay on top even after conditions normalize. Photo: Marianne Løvland
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Hamstrings
The first phase of the crown with the hoarding of durable food, medicines and anti-drug paper almost caused a panic. Suddenly it was not appropriate to go to the store 3.2 times a week, as we usually do.
– The pandemic changed our pattern of action. At least for a while. Fewer visits to the store led to a growing need for more sustainable food, leading to a particular increase in frozen and packaged foods, says Portvik at Nielsen.
Food giants Rema 1000, Coop and Norgesgruppen came out together in March to stop unnecessary food hoarding when people emptied outlets for specialty paper, freeze-dried foods, canned foods and frozen goods. Photo: Stian Lysberg Solum
Growth in the crown period is particularly high for products with a long shelf life, such as canned food and soup sales, which are 36 and 17 percent higher than last year for the crown weeks. However, as much as 85 to 99 percent of this growth occurred only in the first four weeks after Norway closed.
Pasta, rice, canned meat and various long-lasting dinner dishes and stews also had a formidable increase in the first four weeks, before calming down a bit. Nielsen Norway believes that the growing demand for canned food, freeze-dried products, pasta and rice may have been short-lived.
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Tobacco is the one that increases the most
Tobacco is the category of products that increased the turnover the most during the crown period, which is due to the fact that Norwegians do not have their usual access to cross-border trade and are duty free. In total, in Norway, tobacco sales have increased by 53 percent in weeks 11 to 32, and sales are increasing in all counties.
– In the former county of Østfold, tobacco sales increase by almost 200 percent, says Portvik.
Again, there is reason to believe that the increase during the period compared to the corresponding period last year is due to the fact that Norwegians have had a habit of buying a lot of tobacco duty-free or across the Swedish border especially during the holidays. With more Norwegians at home this summer, it’s no wonder Norwegian snus, cigarette and tobacco sales are on the rise.
