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Kiwi now asks customers to act normally so there is no rib crisis.
– We have ordered a lot of ribs and we hope that the suppliers can meet the high demand. Some stores have chosen to set a maximum limit of two or three pieces per customer on some of the products, to ensure all customers get ribs by Christmas, says Kristine Aakvaag Aarvin, Kiwi communications manager to TV 2.
At first there were restrictions on stores along the Swedish border, but now it has been extended.
MEASURES: So that everyone has access to the ribs for Christmas, the store has implemented measures. Photo: Torstein Wold / TV 2
– It depends on the stores even if they want to limit the number of packages to each customer. We don’t have a national overview of who has done this, but we do know that there are stores on the Swedish border and in cities, like Oslo and Drammen, that have chosen to put restrictions now, says Kristine Aakvaag Aarvin, communications manager for Kiwi to TV . 2.
Immediate grip
Throughout the fall, grocer Thomas Vetsch has noticed an increase in demand for ribs at Ensjø’s Kiwi store in Oslo. When ribba arrived a few weeks ago, there was no question that they had to act.
– As soon as we got ribs three weeks ago, we set a ceiling on how many ribs people could buy. It can happen that we run out and therefore we have to take measures so that people do not accumulate, says Thomas Vetsch, grocer at Kiwi Ensjø.
Back in May, the merchant placed orders for Christmas ribs. The situation was completely different then, and now it urges him to dominate the meat counter.
– We have enough ribs. But if people start hoarding, there will be those who won’t eat ribs at Christmas. You can tell that the Christmas tables were canceled and the restaurants closed, because now most people want to make a good dinner at home. We ask that people act completely normal, so we can probably avoid the rib crisis, says the trader.
RIB: Thomas Vetsch noticed a higher demand for ribs. Photo: Torstein Wold / TV 2
RIB: Thomas Vetsch noticed increased demand for ribs Photo: Torstein Wold / TV 2
Saved by overseas
Part of the reason rib rationing is closing borders and more people spending more time at home. Meat producer Nortura noticed early on that there was a shortage of hogs.
– Norwegian farmers deliver pigs every day and there will be supplies. It is an abnormal year and therefore we must take action to get the industry to get ribs for Christmas, says director Ole Nikolai Skulberg on Totalmarked on Nortura a TV 2.
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In 2020, they are estimated to have 130,000 tons of pork, while the estimated sales are 136,000 tons. This gives an undercoverage of 6,000 tonnes, which must be sourced from abroad.
– With borders closed, and more people at home, we depend on imports so that there are enough ribs. During a normal year, we would have market coverage for Norwegian pigs. Due to the situation of the crown, there are slightly higher sales and therefore we must import more raw materials than normal, he says.
