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It responds to the fact that Sparebanken Øst offers “junior week” to parents of young children.
The bank is one of the largest non-aligned savings banks in Norway and is based in Drammen, but it also has offices in central Oslo and other parts of eastern Norway. Now, just before Christmas, they have posted two job postings on Finn.no. The positions are quite different and in different departments, but there is a section that can be read in both ads.
Junioruka. If you have children from 2 to 9 years old, you have an extra week of vacation because we think you need it.
Communications consultancy Christine Krieg took this and posted the following message to her Twitter followers:
Several have chosen to tweet on the Twitter thread and reactions are divided.
– Discrimination
One who has reacted to the “carrot” that Sparebanken Øst offers is Lene Elisabeth Eide (24) who works with communication and marketing to companies. She also runs her own company, “CleanCup,” which sells menstrual cups, and is a self-proclaimed feminist.
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I suppose it is legal as long as it is in private companies and not in the public sector, because it is a condition that you ‘accept’ when you submit the application? I could fit into that position, maybe, but I would never apply for a company that discriminates in that way, “he writes on Twitter.
For Nettavisen, it explains why he believes there is discrimination.
– They seem to want parents of young children as employees, and they adapt to it. If families with children are the target group for your services, it can be a good tool. But it is perceived as strange discrimination and I did not want to work in such a company.
And add:
– Creates distance from the company for those who, voluntarily or involuntarily, do not have children. I am thinking in particular of those who involuntarily have no children. An extra week of vacation just for parents doesn’t sound good.
Popular scheme
– It’s unbelievably nice to be able to spend more time with your children, says E claim W. Christiansen in Sparebanken Øst. He is director of marketing, communications and digital.
It says that Junioruka was established as an extra asset in 2018 and applies to employees who have children between the ages of 2 and 9. These get an additional paid vacation week. In 2020, 46 employees (27 percent) were covered by the plan.
– At Sparebanken Øst, we see this as a positive benefit for busy parents of young children struggling between work, children’s leisure activities, SFO / AKS closed for holidays, and planning days that eat the holidays. Junioruka is very popular with employees and the intention is to build on the bank’s goal of being an attractive workplace for everyone, including employees with young children, he says.
– resistant
Even Bolstad, Norwegian HR director and working life expert, thinks the plan sounds great.
– This is an original and resistant initiative! It’s a good way to stand out. I have no problem saying hello to Sparebanken Øst. There is absolutely nothing to stop you from offering this. There is more room for maneuver in the private sector because of collective agreements that affect the public sector, but it is not illegal anywhere, he says.
– How does the bank stand out here?
– With this offer, they specifically demonstrate that they are looking for a hard-to-find age group. They just want to become more attractive to this group. By offering this, they also get a boost from the target group they want to recruit. It’s good marketing, says the working life expert.
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