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During the corona pandemic, the vast majority of businesses have suffered financially, and thus the government has pocketed billions to try to save the future of those at risk.
Also in Kultur-Norge, support schemes have been introduced, which artists, performers and concert organizers, to name a few, have been able to request.
Alerts well after the offense
Various projects within culture have been able to request the support of the Department of Culture in these extraordinary circumstances.
Among those who have applied is the publisher Petter Stordalen Strawberry Publishing, which this summer launched a book club with Sophie Elise AS and television profile Solveig Kloppen.
Ask for 450,000 crowns
The app, which has been given access to Dagbladet, claims that the purpose is to inspire and motivate readers to enjoy and help subscribers discover books by known and unknown authors.
The publisher writes that they want support to develop content such as videos, podcasts, and editorial content.
In total, they request NOK 450,000 in support, which is intended for content production.
Reveal the true reason for leaving the dance.
This was rejected on June 10, claiming that it is not a priority within the current budget framework.
Notice of fine
Influencer Sofie Steen Isachsen (25), known as Sophie Elise, is behind Sophie Elise AS and recently received a letter from the Norwegian Consumer Agency, which she believes has violated the Marketing Law on two points, in relation to the club Reading. They have also notified a fine of 200,000 to the Isachsen company.
– Close the Ministry of Culture
Strawberry Publishing has received the same letter and has been notified of a fine of NOK 300,000.
The case is due, among other things, to the fact that Isachsen opened an Instagram account that was apparently an inspiration account for books.
In June, however, it became clear that he had a commercial purpose with the account, which until then had not been marked as advertising anywhere.
The publisher believes Isachsen did not market the account prior to the book club launch. However, the Norwegian Consumer Agency believes that it is clear from the application to the Cultural Council that the purpose of the Instagram account was to market the book club from the beginning.
Use a lawyer
The application to the Cultural Council was submitted on May 5, and it appears that the publisher and Isachsen have come up with a marketing plan for the book club. The request indicates that the plan was to launch the project before May 15, but only on June 22 will the book club be made public.
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Therefore, it is clear that the Instagram account had a commercial purpose long before the launch date.
– We recently received this notice. The case raises questions about what and from what point in time something is considered marketing under the law, in cases where a business concept is developed based on someone’s personal profile on social media, Strawberry Publishing CEO Alexander said. Even Henriksen, to Dagbladet this weekend.
He then said attorney Jon Wessel-Aas would investigate the case and respond to the warning on behalf of both the publisher and Isachsen’s company.
– Too
The request for crown money has been submitted on behalf of the publisher. CEO Henriksen tells Dagbladet that the purpose of the two book clubs is to inspire and motivate readers to enjoy themselves and that they want to create a community.
– It is a pity that we did not get to the application, but fortunately the book clubs have managed without the support, and today they create reading pleasure for thousands of members, he says.
Isachsen, which owns all of the shares in the Sophie Elise AS company, made NOK 6.87 million in sales revenue in 2019, a solid jump of around NOK 2 million from the previous year.
Dagbladet has been in contact with Isachsen, who is referring to Henriksen.
