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Hockey powder dipped crocs are the new treat trend. Sales have completely taken off.
Now that several stores are empty, we must believe consumers, the unbeatable combination of sweets.
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– Sales have doubled since it became the new trend flavor, so obviously it’s a flavor everyone has wanted to try. When sales suddenly explode like this, we cannot rule out that some stores may be empty for short periods, but we have received no comment that there are not enough products from suppliers. So the shelves continually fill up, says communications manager Harald Kristiansen at Coop to Dagbladet.
Nettavisen was the first to mention the case.
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– 128 percent
Communications consultant Nora Mile Helgesen in Kiwi tells Dagbladet that they are not allowed to check the number of crocs, because this is a small loose weight good, but she says there is a significant increase in sales of hockey powder.
– From weeks 34 to 35, we had an increase of 128 percent. Sales were also very high last week. In a normal week, it is more than double, she says.
Last week, 86 Kiwi stores were empty of hockey dust.
New candy: – Irresistible!
When it comes to small items, Nidar (Coop), Candyking (Rema 1000) and Unil (Norgesgruppen) are responsible for distribution.
– We noticed a big increase in crocodile sales from Nidar’s small merchandise shelves. The combination of cute alligators covered in hockey dust seems to work well during the day. We still have several crocodiles in stock and are working to meet the demand in the future as well, says communications director Elisabeth Aandstad Ekheim at Orkla Norway.
Cross-Border Trade Revealed: – Norway Leveraged
Driving extra
Conaxess Trade Norway distributes crocodiles from Lutti and hockey powder from Grahns.
Marketing Director Henriette Dahl Kjørsvik assures Nettavisen that there are enough products in stock.
– We have Grahns, the producer of hockey powder, to increase additional shifts, to meet demand, informs Nettavisen.
Dagbladet has also contacted Rema 1000, who has not yet responded to our inquiry.
