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NEW MAN: Stavanger Oilers leader Tore Christansen was elected last week as a member of the board of directors for the club’s best interests and market organization in Norway. Photo: Bjørn S. Delebekk
Norway’s best ice hockey series risks running out of a league sponsor, which has so far awarded the best clubs and connected five million annually, when the season is slated to start in four months.
– In the worst case, we are prepared not to get a league sponsor until next season. The question is when the next season will start, adds Tore Christiansen regarding current infection control regulations in his answer to questions about the main series, known for many years as Get League, runs the risk of running out of the season. sponsors 2020/21.
He was elected to the Norwegian Superior Hockey Board (NTH) last Tuesday. The profiled owner of Stavanger Oilers has worked and will work especially with the preparation of the new cooperation agreement, with TV and market rights, between the market organization and interests of the NTH series clubs and the Norwegian Ice Hockey Association.
– There is no league sponsor in place. Unfortunately it is not. The “moment” with the crown was not ideal, confirms Deputy Secretary General Kristoffer Holm of the Norwegian Ice Hockey Association.
Get has been a major sponsor of Norwegian ice hockey since 2004. In 2015, Norwegian ice hockey, meaning top series clubs, and the Norwegian Ice Hockey Association signed a new five-agreement years with the broadband provider. It should have been worth NOK 5 million a year, of which 70 percent went to the clubs and 30 percent went online, according to the “joint agreement” between the parties.
That means 3.5 million for the clubs, a year and a half for the union.
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Dagfinn Reinertsen resigned as president of Norway’s top hockey team a week ago. He continues as an ordinary member of the board. Former Storhamar President Njål Berge is the new President.
– If a new agreement fails, we will not be able to compensate you in the short term. It will mean less money for the clubs. Distributing them equitably will hurt clubs with bad advice more than it will hurt clubs with good finances, says Njål Berge.
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– Clubs are not dramatic sums. All the moons deviate from Norwegian ice hockey. We should have had him in his place. But I’m more concerned with what the economy will be like for players and clubs if we can’t start the series game in September. For us, audience is far more important than league sponsor and television revenue, says Njål Berge.
He claims that the league sponsor’s income, as it was, compared to the rights agreement with TV 2 is about a third, or less.
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It’s been a while since it became clear that Get wouldn’t extend the last signed deal. He expired after the end of the season, which ended abruptly when the crown crisis occurred and forced the Get League to cancel its generally lucrative playoffs.
– At this moment it is difficult to say how far we are. There is a break in activity. We should wait a bit to get back on track. It will be a reboot, longtime NTH president Dagfinn Reinertsen answers questions about whether they are in negotiations with players who might consider using their brand as the name of the elite series.
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He says the hired consultants are responsible for seeking sponsorship. Among other Swedes, Jörgen Lindgren. A few days ago he was hired in half the position for Swedish floorball, but will continue his participation half the time for Norwegian top hockey. Håkan Södergren (61) was for many years general manager of NTH. He had his last day of work last week.
Reinertsen says the appointment of a new general manager “is on the list” of cases where NTH should be in place.
