Petter Northug, Frida Karlsson | Frida Karlsson has made a decision about the Northug brand



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The Swedish ski star (21) has given careful thought after Petter Northug was pulled over for rough driving on August 13, but is now confident he made the right decision.

Write Swedish Aftonbladet on Monday night.

The Swedish ski favorite is sponsored by show brand Northug, but it assessed the situation after police detained the Trøndelag man after he drove 168 kilometers per hour in a zone of 110 on August 13 this year.

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– Important for the decision

In the wake of the incident, the former ski king stated that he had had a substance abuse problem for a long period of time and now wanted to overcome it.

– We have had contact all the time and I have decided to continue the collaboration with the Northug brand, says Frida Karlsson to Swedish TT.

When Northug was arrested, he was suspected of being drunk at the wheel, but in early September it became clear that tests taken at the scene must have been negative.

– It was important to me that he was clean when he got in the car. It was important to my decision, says Karlsson.

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– In a way, you have to differentiate a bit between person and company. The brand is more than Petter and we’ve had a good collaboration and I enjoy them, he says.

Contacted Northug

Karlsson says he has been in contact with Northug herself.

– Petter is a human being like everyone else and makes mistakes. He was driving too fast and has had trouble adjusting after giving up. You need help and want to accept that help. As a friend, I want to support him, she says.

– We had a little dialogue. I have said that you should do everything you can to find happiness and recover. What I get is that it was an alarm bell that rang for him and that he really wants to change, says Karlsson.

Halvfarsson continues

Halvfarsson Street is another Swede who collaborates with the Northug brand and has previously expressed that he also wants to continue with it.

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– It is clear that there are always two sides of the case when it comes to such things. There are those who think that you should say no and just turn your back on a person. But there are also those who think that it is good that one does not shit on it and instead helps a friend.

– I’ve heard both, but most of the positives. They think it’s good that I introduce myself. Better to help, Halfvarsson said according to Aftonbladet.



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