Over 2 million searches for dogs and puppies in 2020 – NRK Møre og Romsdal – Local News, TV and Radio



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At the end of October, six puppies were born to the Alaskan Husky mongrel in Ålesund.

After eight weeks, just before Christmas, the puppies were given to new owners. New owners who have almost had trouble having a puppy.

Tone Eriksen had no idea the response would be so good when she put the puppies up for sale.

– The first puppy was sold one hour after I posted the ad. And the progress was very great. Especially after a month, but then they all sold out. He could sell three or four litters of puppies, he says.

Someone must have offered several thousand crowns for the price of one of the puppies. Eriksen, however, did not change the price.

Tone Eriksen with Alaskan Husky puppies

GREAT PROGRESS: Tone Eriksen sold all her puppies at once. Some offered several thousand crowns for one of the cubs.

Photo: Øyvind Sandnes / NRK

Almost 50,000 dogs registered this year

This year, a record number have wanted and bought a dog. Already in May the demand was great.

By the end of November, more than 44,000 new dogs had been registered in 2020. This is a seven percent increase compared to last year.

Gudbrand Vatn at DyreID says the growth is abnormal, but they’ve seen it before.

– We saw the same trend as a result of the financial crisis of 2008. For us, this indicates that in times of uncertainty we seek the close and safe, a new four-legged relative is the result of this search, he says.

Cute little Alaskan Husky puppy

MIXED DOG: The Alaska Husky is a mixed breed dog. At the top of Finn.no’s search, the mixed breed dog and Chihuahua are at the top, followed by Pomeranian, Husky, and German Shepherd.

Photo: Øyvind Sandnes / NRK

Chihuahua among the most popular

At Tone Kristin Strand’s home in Brusdalen, Ålesund, four small creatures weighing 400 grams fall to the ground. Two weeks ago he posted the ad. It wasn’t long before the first puppy was reserved.

– Just a minute after I posted the ad, there were several who wrote. And up to ten a day, says Strand, who has Chihuahua puppies.

This is her second litter this year. She says she sees more progress regarding the crown.

– There is at least one who has written that she has been fired from her job and has a long time, says Strand.

Tone Kristin Strand and two of her chihuahua's litter puppies.

MORE GOOD TIME: Tone Kristin Strand has Chihuahua puppies that are ready for delivery in 2021. She is experiencing demand and believes that the coronavirus is the cause of the increased demand.

Photo: Øyvind Sandnes / NRK

Duplication of “wanted to buy” ads

In total, more than 2 million have searched for everything related to puppies and dogs on Finn.no. The previous year, the search was nearly 1.8 million.

Therefore, there are 200,000 more searches for dogs and puppies this year than the previous year. Ads have also increased.

– Last year, there were roughly 2,500 ads wanting to buy dogs, and we see a doubling of this number in 2020, says Finn’s communications consultant Linda Glomlien.

In 2020, there are approximately 5,000 who have placed an ad where they want to buy a dog.

So he tells us that there are simply too few dogs for sale this year. There is more demand than supply now, he says.

In the diagram you can see how many have applied for a puppy and a dog in 2019 and 2020.


Glomlien says the dog hunt was in April and May. However, it is not the case that dogs are what we have been looking for the most at Finn Torget.

– There is the word sofa that reigns at the top as the most used keyword, he says.

Chihuahua bitch

SOFA: The word sofa, bicycle, garden furniture and things for the home is what we have searched the most, but the dog is not far behind.

Photo: Øyvind Sandnes / NRK

Animal organizations concerned with development

The Mental Health Council said in May that owning a dog has several positive health effects. But not all are equally positive about development.

The Association for the Relocation of Animals said in April that they feared “junk” buyers would end up with puppies and then dispose of them. Animal protection is also concerned with development. This spring, the organization saw great demand from everyone who wanted pets.

– There is a high demand for puppies, and that means that there are actually very few dogs in Norway. A knife is even used for a mixed breed dog, which is the result of a thief mating, says Åshild Roaldseth in Dyrebeskyttelsen Norge.

Chihuahua puppies

PUPPIES: The puppies were born in late November and are not ready for delivery until mid-January. Owner Tone Kristin Strand has already seen high demand since the ad ran two weeks ago.

Photo: Øyvind Sandnes / NRK

She says this creates a very unfortunate market for smuggled dogs.

– You know that when there is great demand, there will be contraband.

In November, the Norwegian Food Safety Authority announced that they had experienced an increase in seizures of smuggled dogs during the crown crisis.

Cute Alaskan Husky puppies in Ålesund.

CHRISTMAS GIFT: These two eight week old Alaskan Husky puppies in Ålesund became a Christmas present. Eriksen says he has evaluated all the puppy buyers and hopes that everyone understands the responsibility. – A puppy lives a long time, she says.

Photo: Øyvind Sandnes / NRK

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