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COLD CONCERT: Kygo went up to the Sunnmørsalpene to do a current concert. This photo of Strandafjellet is a stock photo. Photo: Erik Simander / Halvard Alvik
Manager Myles Shear says Kygo drew a million out of his own pocket to hold the open-air concert, which they got help from local authorities to keep secret.
This week, for the first time in a long time, it was possible to see a new live show with Kyrre Gørvell-Dahll (29).
Being present was not relevant to the audience, but for 150 crowns the concert could be broadcast through the Moment House platform, which has Justin Bieber’s manager, Scooter Braun, in the back, and that both Kygo and his manager possess.
The concert was, as far as VG knows, recorded in the first half of February, in Roaldshorn, part of Strandafjellet in the municipality of Stranda, which is located in Møre og Romsdal.
The route over mountains and fjords had the usual spectacular Kygo style. Kygo’s transparent white grand piano arrived by helicopter.
Everything was so extravagant that it caught the attention of the main international media, including the American TMZ and the British Daily Mail.
American music magazine Rolling Stone spoke with Kygo and his manager Myles Shear before the broadcast.
Shear tells them that part of the job beforehand was to keep the event a secret from the public.
– People began to hear that this was going to happen. The last thing we wanted was for people to get together. I contacted the local city to make sure no one showed up. We deny that there were any events, Shear tells Rolling Stone.
Held tight
Jan Ove Tryggestad is Mayor of Stranda Municipality. He tells VG that they received a request from Kygo’s camp to end the news about the event in Roaldshorn.
– We tend to stay close and be loyal, says Tryggestad about these kinds of inquiries, which the municipality has gotten used to – recently hosted Tom Cruise and his latest recording “Mission Impossible.”
– It is not all we need to go out in a public context, says the mayor, adding that the situation of the pandemic also gives reasons to work to avoid assemblies.
HAPPY PR: Mayor of Stranda, Jan Ove Tryggestad. Photo: Stranda municipality
Tryggestad notes that Stranda lives largely off the tourism industry. The PR that the Kygo concert brings with it, therefore, is worth gold for the municipality.
– If we were to play a Stranda commercial through the channels that Kygo reaches, we would have to pay many, many millions. It would cost us approximately a municipal budget.
I paid myself
According to Rolling Stone, manager Shear says that Kygo himself wired more than $ 100,000 – more than 855,000 kroner at today’s exchange rate – to complete the concert.
KYGO-MANAGER: Myles Shear. Photo: Vegard Wivestad Grøtt / NTB
The magazine further writes that fans from more than 100 countries had purchased tickets in advance.
At Bergens Tidende, it was claimed earlier this week that the streaming concert was approaching 15,000 tickets sold, which would correspond to just over two million revenue.
He also points out that “all production has external financing.”
Myles Shear and co-manager Jan M. Bjordal have not responded to VG’s questions about comments on the case.
Obsessed with pyrotechnics
According to Rolling Stone, Shear is “obsessed” with pyrotechnic effects and production. The manager explains that a light came on for him when he saw Avicii perform live.
– Everything must be big. All is important. Every visual effect, every fireworks is what brings the music to life … elevates it all and is part of the brand we’ve built around a Kygo show: vocalists, fireworks, piano and helicopter. I don’t think there will be a show without him.
The manager obviously thinks it’s good to be back in the platformer:
“It’s been a while since I’ve been able to yell at someone and tell them we need more fireworks.”she wrote on Instagram alongside a promotional video for the February concert.
