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For two seasons, Norwegians have been able to follow consumer economist Silje Sandmæl (42) into the homes and wallets of Norwegians profiled in the television series ‘In Silje’s Pocket’.
The finance expert is among the nation’s top financial advisers and has become a household name on television to many in recent years.
Among other things, she has been seen on the TV3 program “Luksusfellen”, where for several years she has put the unstable economy of ordinary Norwegians on the right track. In the aforementioned “In Silje’s Pocket”, however, there are celebrities he gets to work on.
New celebrity team
In the series, participants are not necessarily in a financial position, as they are in the “luxury trap”, but are given guidance on how they can use their money more wisely.
The series was one of TV3’s biggest viewing hits during the first two seasons, so it’s only natural that a third season is soon on the horizon.
In February there is a premiere, and among the celebrities who receive a great visit from the 42-year-old this time we find, among others, Lisa Tønne, Michael Andreassen and Siri Kristiansen. In addition to girlfriends Tom Hilde and Kine Olsen, and Tonje Frøystad Garvik and Lene Sleperud.
– I worked until it was no more
See and Hear has had a chat with the consumer economist, who says he believes that everyone involved in the upcoming season is a good role model and a bunch of fantastic people.
– I think it’s great that they dare to talk about something as taboo as finances and that they take root. I hope I can inspire others too, says Sandmæl.
The 42-year-old also shares that they have three episodes left to record, but that she has begun to review what has already been done.
– I am so inspired even by how willing many are to change. I also face the opposition, of course, he assures, adding that several participants have said that they will not be like her.
– And that’s not the intention either. That is what is so sinful about finances and money that you often compare yourself to yourself and hurt others. One must be careful when judging others. Everyone has a bag of money that you spend differently, he continues.
Hard times: it brightened my hair
Tear episode
Sandmæl, of course, won’t reveal too much of the upcoming episodes, and she’s finding it difficult to pinpoint which celebrity has surprised her the most. However, you can say that helping the radio profile and “Shall we dance” contestant Michael Andreassen has gone a long way.
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In this way, Norwegians can save NOK 4.25 billion in interest costs.
– It is because we have been friends for many years and he has admitted many things that I did not know. He is the one who has taken the biggest step of all when it comes to talking openly about finances and achieving a life change, she shares and continues:
– I cried on the show and after, and I still do. It is incredibly wonderful to be able to help people in such a way that you change your life for the better. There is nothing better than that. So purely selfish, it’s a feeling of happiness that makes me bubble up emotionally. I have helped many, but this meant a little more.
– What surprises you the most when you check the finances of celebrities?
– I have worked with finance for almost 20 years, so there is nothing that surprises me anymore. I think what does not surprise me, but what excites me the most is how much I can achieve saving celebrities without sacrificing so much and rather achieving a better quality of life. It is a balancing act that involves knowing them well.
Will go home to Madonna
The hostess is always excited about how much she can get out of the consumption of those she helps. Actually, this is one of the things she likes the most about her job, that is, the investigative part where she describes herself as a finance detective.
Like most of us, celebrities spend money differently. According to Sandmæl, it’s everything from games and digital fun to food and drink. Had you been able to pick an international celebrity in your pocket, the choice would have been reasonably easy.
Fat celebrity pigs have gotten so fat now
– Oh my gosh, that was a good question. I’ve always been a Madonna fan so it would have been a lot of fun. Not necessarily to go through the economy, but to snoop around his house, he admits laughing and continues:
– This season there will be more snoopers than ever. I’m curious by nature and I think it’s fun so I have to dig and snoop.
The contestants for next season are Lisa Tønne, Geir Kvarme, Tonje Frøystad Garvik and Lene Sleperud, Isabel Blanco, Michael Andreassen, Mari Maurstad, Abu Hussein, Thomas Felberg, Siri Kristiansen, Tom Hilde and Kine Olsen.
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