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INTIMATE CONCERT: Only six people performed at Sandra Lyng’s concert at the community center in Vikeså on Friday. The fellow artist Magnus Bokn performed for four spectators the next day. Photo: Ole Martin Wold
Sandra Lyng gave a six-person concert in Vikeså this weekend. A Vikeså resident suspects that the organizer is deliberately failing to market effectively. – It is not correct, answers the organizer.
– That great artists like Sandra Lyng and Magnus Bokn can have a concert here without anyone knowing anything is incredibly strange, Vikeså resident Borghild Hvidsten Gjedrem tells VG.
– People are completely surprised. It is hardly believed that it is true that Sandra Lyng was its, as well.
This weekend both Magnus Bokn and Sandra Lyng held concerts at the Bjerkheim Community Center in Vikeså in Rogaland. Only six spectators were present in the latter, despite a capacity of 50.
In a reader letter published by Dalane Tidende on Sunday, Gjedrem writes that he would have liked to know that the concert would take place.
– I have a ten year old daughter who was very disappointed when she realized that Sandra had had a concert just down the hill from the construction site where we live, she tells VG.
After the concert, Gjedrem went to Sandra’s Instagram profile to see if she had announced the concert there. But there he found nothing. Gjedrem hasn’t seen a single sign in town either.
In his reader’s letter, he criticizes the organizer of the MultiEvent concert for poor marketing and expresses suspicions that they are deliberately trying to get as few viewers as possible as they will be compensated for this loss.
This is rejected by Øyvind Riibe on MultiEvent.
– It does not imply precision. For every guest who doesn’t show up, our overall budget gets worse, Riibe says.
– As an organizer, we lose money by holding an event that is not sold out.
“MUST ARRANGE”: Øyvind Riibe at MultiEvent denies that they are compensated for the lack of audience. To get support, the company has to organize concerts, with or without audience members, he says. Photo: Bertine Midttun, Lister24
– But why not do more to attract more spectators to the concerts if it had been worth it?
– We have announced events locally. The reason for this is that we should not attract people from other municipalities. We have previously traded through trade contests and so on. We can’t do that now due to restrictions, Riibe says.
Uncertainty over whether new national measures would be introduced this week led them, according to Riibe, to wait to announce the concert. Finally, they announced themselves through Facebook and posted posters in the village. But many of these, according to Riibe, have been eliminated. Who, he does not know.
According to Riibe, Sandra Lyng wanted to advertise the concert on social media. They had to say no to that, so as not to attract viewers from other municipalities.
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Riibe experiences that they are in a tug of war between the calls of the cultural and health authorities. On the one hand, one is encouraged to organize and, on the other, to limit social contact through events.
– We sat a bit between the bark and the wood on what to do. But now it has become the case that if we are going to be able to cover our fixed expenses and get a percentage of these covered, then we have to make arrangements.
He acknowledges that the author of the reader’s letter has a point: that the incentive scheme is designed in a way that can make the actors “fix the arrangements.”
The plan will encourage cultural actors to organize events rather than cancel them. This compensates for the reduction in the number of spectators due to coronary restrictions, but not the lack of ticket sales within the given restrictions, Riibe says.
– We have chosen to try to hold several events per month, but we could make the most of it by organizing only one per month with significant restrictions. The events employ musicians, sound companies, artists, venues and contribute to the entire commercial chain upon completion.
Gjedrem also states in his letter to readers that there were no spectators at Magnus Bokn’s concert in Vikeså on Saturday. Riibe also rejects it. According to him, four people were present.
CONCERT FOR FOUR: Magnus Bokn had only four people in the audience during his concert at the community center in Vikesø on Saturday. Photo: Tore Meek
Gjedrem believes the organizer could have done much more to advertise locally without risking attracting people from other municipalities.
– It would not have been a problem to avoid traffic through the municipal boundaries here, as long as they had advertised within the village, says Gjedrem.
– Nobody knew anything – in a small town that is quite transparent. There is a local store that we shop at and there hasn’t been a single poster about this there.
To disappointed residents who have not realized that Sandra and Magnus have been in town, Riibe will tell you that this could mean that the marketing could have been done differently.
– The posters we have hung have not worked. The way we have approached it differently on Facebook so as not to reach other municipalities and get visitors, it has obviously not worked either.
Sandra Lyng did not respond to VG’s question on Sunday.
Lyng’s management company is Max Social which is wholly owned by VGTV AS. VG editorial evaluations are conducted independently of this. Editorial staff is free. An overview of bindings is available for profiles making assignments for VG its.
