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The ad was hacked, claims the contractor, who has now hired a public relations giant.
On Tuesday evening, a very scantily clad young woman was discovered to be characterizing the advertisement for the Carl Kjelsens vei 60 housing project. The advertisement actually refers to a project for three single-family houses in Korsvoll, one of the most expensive and most expensive residential areas. attractions of Oslo.
The contractor is Atlas Utvikling As, who firmly claims that the company’s website has been hacked. The home developer has several expensive houses under development in this part of Oslo. However, several question the explanation of the piracy, and posts by KrfU leader Edel-Marie Haukland set the case on fire on social media.
On Wednesday afternoon, the public relations agency Geelmuyden & Kiese was hired to handle the communication for Atlas Utvikling. But that sparked another social media storm.
“Last night at 10:45 p.m. we learned that someone had visited our website and posted an inappropriate image on one of our project pages. We strongly dissociated ourselves from this and experienced the situation as a tragedy,” the company writes in the website.
– We take an extremely strong distance from the content and will report the case to the police, says general manager Magnus Viermyr in an SMS to Nettavisen.
The listing for the homes in question is disabled at the time of writing.
– Half-naked female bodies by Drittlei
The announcement triggered reactions quickly. KrFU policymaker Edel-Marie Haukland released this incoherent criticism on Twitter, just over an hour after Atlas Utvikling allegedly discovered the image in the ad:
What do you think is sold here at first glance? I’m tired of semi-naked female bodies being used uncritically in advertising, because the body sells. Young people are bombarded with half-naked people who stare stupidly at the camera on social media, in advertising, everywhere. And I’m very bored »
KrfU leader Edel-Marie Haukland has no regrets that she triggered a very small storm on social media with the posting of the ad:
– Young people are loaded with advertising with light people everywhere. This is not a new phenomenon. The body is used in the most unlikely places.
– Why didn’t you contact the company before posting the ad?
– I turned it off and tagged them. They did not know about this and quickly took it down.
– Don’t you think you hurt the company? They claim this is piracy, right?
– It is not my responsibility. It is good that they review it. The main message is that we see that we see too much of this anyway. The body is objectified as a whole.
– But you don’t believe the piracy accusations?
– Atlas must be taken to the police.
– They have to clean themselves!
According to Geir Ove Harnes at Geelmuyden & Kiese, he had a lengthy conversation with Haukland that was followed by an SMS, which he later reposted on Twitter.
Haukland perceived the conversation as shorter and believes that it is appropriate to show the SMS.
– He wants me to come out and speak for Atlas. But I have posted several cases where they were explained. Harnes calls this a storm and asks me to clean up, but it’s not my job to clean this up, that’s what Atlas has hired GK for!
Here’s how Harnes explains that he asks Haukland to clean:
– You have published a long publication that attracts a lot of attention, where you link the company with an image that hackers have published and from which the company has clearly distanced itself. The compromise is not difficult to understand and we obviously agree with the case, but she did not make reservations even after she learned that the company had been hacked. She should have done that.
Haukland did not inform Harnes that he would send the SMS.
– No, I don’t need it. He calls it a storm. But I do it because they want to put a burden on my shoulders that I don’t have to carry. This is not my fault. I don’t work for GK and at least not for free!
– Use photos from the same photographic agency.
Several Twitter users are skeptical of Atlas Utvikling’s explanation, such as Tine Solum:
Another Twitter user notes, among other things, that the ad image comes from the same imaging agency as other images in Atlas ads..
“Really crazy that hackers use the same page for archive photos as Atlas himself,” writes @PaalSteinhard, who on Twitter documents that the photo used in the alleged hack is from the same photo agency Atlas uses for others. illustration images. in the ads:
Atlas has so far not responded to repeated inquiries from Nettavisen beyond the aforementioned SMS.
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