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A man walks out on a November night through a door in the middle of Oslo’s quiet nightlife mecca, Grünerløkka. He hasn’t been to a bar. He has been to the dentist.
A moderate stone’s throw down Løkka’s parade street, Thorvald Meyers Gate, is Cutters Hair Salon.
And next to it, the doctor’s office.
If you keep walking, you will pass Digg, the pizzeria with “fresh pizza in five minutes”.
In the neighboring building is Kopp, the newly opened coffee and wine bar where you order through the app and you will never have a queue.
Behind large windows a little further down is Squeeze, the massage institute with a subscription scheme.
And on the neighboring street, the Olio beauty salon has taken over the Ramona shoe store.
They have turned everything upside down, from the dental industry to the funeral home. And they have no plans to stop there. But what is lost when everything is fast and cheap?
In recent years, new logos have appeared at a rapid pace in the nation’s largest cities. It is no accident that companies are filling more and more business premises with one-word names, uniform facades and quick digital solutions.
And it has not gone unnoticed. Not everyone is happy with the new elements of the urban landscape. We return to criticism.
Behind them all is a group of young entrepreneurs calling themselves Askeladden & Co. Equipped with spreadsheets and market research, they scan dozens of industries each year in search of the next lucrative market to switch. Only one is protected. Even further.
Services range from vets to beauty care to paint club and funeral home, but a few things characterize them all:
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