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Many people want bacon before Christmas, and stores are having trouble meeting the demand.
– This is due to access to raw materials and the prioritization of ribs, but also to the disappearance of cross-border trade. There are probably many who have bought bacon and ribs in Sweden for Christmas, but are buying locally this year, says Harald Kristiansen, communications manager for Coop Norway.
However, he points out that there is bacon to buy in his stores, but the demand is huge, and if you have a favorite brand of bacon, you are not sure you will find it in the store.
– Sometimes there may be fewer varieties to choose from than normal, he says.
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Kiwifruit has also been in great demand.
– There have been some challenges with access to raw material from pigs for several months. But we do what we can to get enough bacon, but sometimes it can be out of stock for some varieties in some of the stores, says Kristine Aakvaag Arvin, Kiwi communications manager.
– It will not be resolved until January
Kolonial.no also finds it harder to meet the demand for bacon before Christmas. Tor Erik Aag, commercial director of Kolonial.no, says there is a bigger problem with access to bacon this year due to “closed” borders.
– Cold stores are empty and production is below demand. But the bacon is produced all the time, so no need to stock up. But sporadically it will be empty of individual products and there will be less access to bacon over a period of time, he says.
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– Some imports help, but our suppliers don’t think it will be fully resolved until the end of January, says Aag.
Aag says that since they sell bacon from Gilde, Nordfjord, Grilstad, Tulip, Finsbråten, Bjerke and Stølsvidda, they will probably never run out of bacon.
Calle Hägg, public relations and communications manager for Rema 1000, says they have good access to bacon in their stores.
– We know how much it takes to deliver a large number of popular fresh produce this year, which is unlike anything we have experienced. So we’re proud of our supplier Nordfjord, who manages to organize production well enough that customers rarely find empty bacon shelves with us during the day, he says.
Ribs are a priority
Meat producers Nortura and Fatland have marked demand for bacon well.
– Demand has been extreme during the crown crisis. For our part, there have been challenges with production capacity. This has meant that we have not been able to offer enough relative to demand, says Fatland Executive Vice President Leif Malvin Knutsen.
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– The industry should have enough raw material for both bacon and ribs, but in the run-up to Christmas there are many players who will prioritize more Norwegian raw material for ribs. The bacon and ribs are produced from the same cut in the pork, says Ole Nikolai Skulberg, director of Totalmarked at Nortura.
It says that Norwegian farmers will produce approximately 130,100 tons of pork in 2020, while sales in Norway are approximately 136,000 tons.
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This gap between supply and demand must be filled. Both Knutsen and Skulberg say more should be imported than usual, something Nettavisen wrote about earlier this year.
– It has been arranged so that the industry has enough pork, but this year there will be a little more imports than normal because Norwegians do not buy meat in Sweden and there are more people in the country, says Skulberg.
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