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– In order for physical stores to live, they must be present both online and with physical stores. Most stores will likely need less physical space in the future, as more of the sales will be online. industry
You must be able to deliver a full package of good products and deliver good service, both online and in-store, says Melle.
– Nothing will be like before
Reidar G. Mueller, retail trade expert and partner at Varde Hartmark, says we still know little about what will change in the future. He believes that the only thing we know for sure is that nothing is going to be like it was before.
– Stores and concepts that struggled before the crown crisis, due to traffic and declining billing, have been further reduced. The worst is for downtown stores, also in the city’s shopping malls. Uncertainty now is who
and how many survive the crisis and exploit opportunities and therefore go the other way, says Mueller.
He believes that nothing will be like before, the imbalance in the market intensifies even more and the change in customer behavior continues.
– We will see more consolidations, store closings and bankruptcies, both in the store and in e-commerce. We are probably entering a phase of recession and adjustment, where only the best and most robust come out on the other side, says Mueller.
– Focus on the customer
Back at the pet store warehouse in Arna, outside Bergen, where cat and dog food is packed across the country, the boss is clear about what other companies must do to be successful in the future.
Holthe Olsen believes that managers of physical stores cannot sit with their hands on their arms and expect the Norwegians to run back when they open the doors. He thinks they should start keeping up.
– Conversion takes place during crises. And the conversion to more e-commerce occurred regardless of the crown, says the animal feed manager.
Holthe Olsen believes that the industry needs to change and focus more on the customer. As the crisis changes our purchasing pattern, Holthe Olsen believes that stores need to think more about what they can do differently to satisfy
to the client.
– If you go to a clothing store and want a garment, but they don’t have your size, then you shouldn’t have to go back to that store three times before getting the garment you want. The store must then send the garment to the customer as soon as it is received.
in. That way, the customer will have a good shopping experience and will likely return to the same store next time. Increased customer service is something this crisis can teach us, says the animal feed manager.
adaptability
Chief Executive Officer Horneland Kristensen believes that all industries have demonstrated impressive adaptability during this crisis.
– The fully closed training industry offers online training and outdoor classes. The specialty store has been doing self-service shopping and free home delivery, cinemas have started with self-service cinemas, while concerts are moving
to Facebook Overall, across all industries, digital platforms have been used and changed at record rates. It is both impressive and completely unreal. But unfortunately, it doesn’t make up for the financial loss, he says.
Horneland Kristensen.
The industries that have generally experienced great growth as a result of the crown crisis are supermarkets and construction products and pharmacies.
– The fact that groceries are experiencing growth is natural when society is closed and we need the most essential things in daily life. At the same time, we see that when people are at home a lot, sales of construction products for renovation and gardening projects increase, says Ivar.
Horneland Kristensen.
– Are there industries that have experienced unexpected growth?
– I don’t know if we can call it unexpected, because the whole situation in the crown is unexpected. But what stands out the most is that Norwegians should be targeting trade in construction goods these days. At the same time, it is good and important that we maintain
The wheels are working, says Virke’s CEO.
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