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Rema was quick to cut the prices of the holiday treats when the stores reopened. Now Kiwi promises to follow him.
– It’s good that they lower prices and get rid of Christmas items after Christmas. Time to strike, Rune Nikolaisen, who is behind Gjerrigknark.com, tells Nettavisen.
Rema 1000, one of Norway’s two largest supermarket chains, cut the price of Christmas sweets and other Christmas products in half on Monday this week.
– There were many who took advantage of the offers when I stopped by the store yesterday. Sale items are likely to quickly disappear from shelves, he adds.
If you haven’t had enough of Christmas marzipan and other Christmas goodies yet, just enjoy that the prices have dropped.
Also read: Less and less Gilde products on supermarket shelves: – It is demanding for us
Kiwi not included
However, not all chains have yet lowered the price of Christmas items. The online newspaper checked prices at discount chains Rema and Kiwi on Tuesday morning and found large gaps.
For example, the 65 gram Christmas marzipan pig Nidar with and without chocolate coating costs NOK 6.95 at Rema 1000 on Tuesday morning. The price in Kiwi is NOK 13.90. This is the same price as before Christmas.
Nidar’s 110 gram marzipan sausage was also twice as expensive at Kiwi on Tuesday morning. Here you have to pay 18.40 crowns against 9.20 crowns in Rema.
– On December 26, all of our stores reduced all Christmas candy by 50 percent. This is an important measure to avoid waste and, at the same time, give our customers the opportunity to taste Christmas one last time, at a very good price. So we hope to fill the shelves with new and exciting products, says Calle Hägg, manager of public relations and communications at Rema 1000.
Also read: Triggered by packaging prices at Coop and Rema 1000: – Feels stupid when I buy this
Now, however, Kiwi promises that they, too, will lower prices after the competitor takes them to bed.
– After a record Christmas shopping, small amounts of Christmas gifts remain in stores. What’s left will be priced at half price, Kristine Aakvaag Arvin, Kiwi’s communications manager told Nettavisen at 10:30 on Tuesday.
The online newspaper did the price test on Kiwi and Rema 1000 in Ålesund and Oslo on Tuesday morning. Kiwi had yet to cut prices when Nettavisen rechecked prices Tuesday night at 8 o’clock.
Price war for early Christmas
An unprecedented Christmas price war began on November 13, and it was Coop’s low-price chain Extra that started the initial shot. Competitors followed suit, and 10 days later Kiwi announced that they were lowering the prices of 43 Christmas items and thus the price war escalated.
– For infection control reasons, we encouraged customers to start holiday shopping early this year and therefore we are now reducing prices for holiday items, Kristine Aakvaag Arvin, Kiwi communications manager told Nettavisen .
On December 17, various Christmas items dropped in price and Rune Nikolaisen, who is behind Gjerrigknark.com, was satisfied.
– It is positive that prices have dropped more and now they need to take out the Christmas items. But prices don’t have to drop to a crown for us to be satisfied, he told Nettavisen.
Also read: New survey: One in three is concerned about the origin of the meat
Most expensive in the crown year
The prices of Christmas items before Christmas this year were still not as low as in 2019. In mid-December, Nettavisen wrote that some Christmas items were up to four times more expensive than last year.
On December 9, 2019, Nidar’s Christmas marzipan with chocolate cost 65 grams for just NOK 4, while marzipan pork without chocolate coating was NOK 4.20 in Kiwi. The next day the price was 4.20 for a small Christmas marzipan with chocolate at Rema 1000.
A year later, the prices were completely different. On December 10, the price was more than four times higher, costing NOK 16.90 for both small marzipan pigs in Kiwi and NOK 17.70 in Rema.
The price of powdered sugar was also much higher this year than in 2019. On December 10, it tripled in Kiwi (Eldorado) and almost doubled in price in Rema and Extra (Dan Sukker) compared to the same period in the previous year. last year.
Read more: Christmas items up to four times more expensive than last year: – The chains take advantage of the situation of the crown
There was also no ordinary price war before Easter this year, as it used to be. The crown crisis put an end to that. However, Kiwi started a major price war on April 17, a week after Good Friday.
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