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I don’t want to stay on the fence while other players take over the market.
Amedia, Schibsted and Polaris have jointly submitted an offer for the rights to Norwegian soccer for the period 2023 to 2028, it was stated in a press release on Thursday.
These three large media groups in Norway want to make sure that the broadcasting and transmission of football matches also in the future is done under the auspices of local, regional and national newspapers, and that the central rights that newspapers currently possess are not acquired. by another player, it is claimed. about.
The Norwegian Football Association (NFF) has established the rights of Norwegian football in a complete package for the period 2023 to 2028, from the Elite Series to the 3rd division, through international matches, the Superior Series and the National Championships for women and men.
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Obos League and below
If the media giants win the battle for rights, according to Nettavisen’s experiences, it will mean that Nettavisen and Amedia will win the rights to the OBOS league matches going forward.
Amedia currently has the exclusive soccer rights for the 2022 season. This includes divisions 2 and 3 for men (Postnordligaen and Norsk Tipping ligaen), women’s soccer and parts of NM.
– We expected there to be a rights battle after our current agreement with NFF expires. We see that there is great interest from several players also for the rights during the Eliteserien league and OBOS, says Executive Vice President Pål Nedregotten, who along with director Helge Birkelund is central in the negotiations.
The alliance will jointly ensure local attention both in breadth and at the top, and will be a guarantor to further secure and develop local and national commitment to soccer, the press release stated.
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– In this situation, it has been natural that we have sought cooperation with the other actors of the press, and it is a significant strength for us that we have established such a strong alliance with Schibsted and Polaris. We believe that football belongs to the newspapers and we have a responsibility to ensure that this important content area remains in the newspapers. A joint offer from the entire Norwegian newspaper strengthens us in the competition for rights, says Nedregotten.
– significant challenge
It was recently announced through Kampanje that TV 2, Discovery and an alliance between television providers Telenor and Altibox will also participate in the fight for rights.
TV 2 recently lost its Premier League rights and is probably looking to strengthen its rights package. The channel has already secured future rights to handball and ice hockey, rights that Amedia holds today.
Amedia writes in the press release that they experience it as if other players want to take over the market that the media house has built through Direktesport.
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– It will be a major challenge with significant negative consequences for our newspapers if a national actor wins with such a strategy. This will not only apply to us, but also to other media groups. The parties see that local newspapers, regional newspapers and national titles VG and Nettavisen have a common interest in joining forces in this area, says Nedregotten.
The partners have a total of 1.6 million subscribers and reach 4.6 million Norwegians daily. A total of 138 newspapers are covered by the collaboration.
The Norwegian Football Association is expected to process the offers and conclude an agreement for the period 2023-2028 in a relatively short time.
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