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The airline raises its thumb to show solidarity with others in the industry.
– No, he has not betrayed us on Widerøe.
This is how the Norwegian airline launches an advertising copy where the message is an invitation to book air tickets now, for a late autumn vacation, Christmas vacation or next summer, to help save an industry that is on its knees.
Even foreign companies like Lufthansa and KLM receive warm thoughts from the small Norwegian operator that flies to the smallest destinations in the country.
Also read: Norwegian named the best low-cost company in Europe
– Thanks for the inspiration
No, we are not hacked. In fact, we mean it! Widerøe writes in the Facebook post that at the time of writing this article has over 100 shares. Positive comments flow, like these:
– This is something that several large companies must comply with. To show solidarity with others so that everyone survives.
– Fantastically made by Widerøe.
– This is one of the many reasons why I like to fly with Widerøe
Burger King has previously performed a similar trick, and Widerøe has also written “Thanks for the inspiration, Burger King” in the right corner.
All Widerøe ad
Winedrøe carefully does not mention Hungarian Wizz Air on the list of airlines in the ad. Norwegian aviation experts believe that the price gimmick of the insulted low-cost giant is exactly what motivates Norwegians to buy airline tickets right now. also with competitors.
Resigned 130
The company may need good public relations following layoffs at one of the subsidiaries.
A few days ago, it became known that more than half of the employees in the ground staff at Widerøe Ground Handling will lose their jobs. The company has provided ground services to various airlines at Bergen’s Flesland Airport, including Widerøe, KLM and SAS.
Also read: The head of Ryanair: – Norwegian will be a small and irrelevant company
The company recently lost the tender contract it had with SAS, which runs until February 1, Bergensavisen writes. It happens at the worst possible time. The company already has a volume loss of more than 30 percent.
– Aviation is one of the industries that was affected by covid-19 earlier, harder and that will be affected for the longest time. When the demand for flights decreases, we as subcontractors have less to do, Marius Myhre, director of Widerøe Ground Handling, told Bergensavisen.
For several weeks, management, in dialogue with the unions, has signaled a significant need for restructuring and has decided to reduce the number of man-years in Flesland by 130 from 220.
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