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It didn’t stop at 99 crowns.
Next week, the Hungarian Wizz Air will start its Norwegian domestic routes. Initially, the company announced with a shock price of NOK 199 on all new routes. Subsequently, the price was reduced to 99 crowns in various outlets.
On Wednesday morning, the price of several of the new Norwegian routes was reduced to NOK 49, reports flysmart24.no. The company believes it will be able to sell 10,000 tickets in Norway at this price.
– Wizz Air will test how competitors and the market react to such low prices, says aircraft analyst Hans Jørgen Elnæs from WinAir to flysmart24.
– Don’t ignore the fact that there will be tickets for a level! In any case, Wizzair has 55 percent of its income other than ticket sales, Terje Berge, Finn Reise’s chief commercial officer, told Nettavisen on Tuesday.
Also read: Former Ryanair CEO praises the award to Wizz Air in Norway
Tromsø, Ålesund and Bodø
Last week, Wizz Air announced new routes from Oslo to Bodø and Ålesund, among other places. Departures start one week before Christmas. These had a starting price of NOK 99 and then increased to NOK 300-400.
It is these routes that are now being sold for little money.
This also applies to flights from Trondheim to Stavanger, Tromsø and Bodø, respectively, reports flysmart24.no.
Aircraft analyst Hans Jørgen Elnæs, who has extensive experience as a marketing manager at Rynair, pointed out to Nettavisen last weekend that when tickets are so cheap, it’s because low-cost airlines spend their entire marketing budget on prices.
– Instead of buying traditional advertising, they put everything at shock prices. So they get a lot of attention anyway and fill the planes, Elnæs said.
He also acknowledges that there will eventually be plane tickets for a decade, but he doesn’t think the Norwegian competitor will follow the challenger that low on price.
Also read: Sissener thinks Norwegian is going overboard: – Money is flowing
Put out 2000 crowns at the entrances
However, as Nettavisen wrote on Tuesday, Wizz Air’s pricing stunt has already had a major effect on competitors SAS and Norwegian.
The low-cost carrier’s offensive prices have led to a price drop among Norwegian competitors, who have cut several routes by NOK 2,000 from one week to the next.
SAS and Norwegian have reduced the price of all routes that Wizz Air will begin flying on. The result is a sharp increase in ticket purchases.
– We already see that Wizz Air has stimulated bookings. There will be more and more planes and prices will stay low for a while, says Terje Berge.
Elnæs believes that many who otherwise would not have been able to afford to fly now buy tickets, and that the impact of low prices in this way contributes to expanding the market.
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