Consumers Council Demands Supermarket Chains End 3-for-2 Deals – E24

– Reducing food waste at home is something that many people want, but it is perceived as difficult in everyday life. One reason is that we are tricked into buying more food than we need due to upsell drives and tempting 3-for-2 offers, says Director Inger Lise Blyverket at the Consumers Council.

Tuesday September 29 is the UN’s international food waste day, and it is on this occasion that the Consumers Council demands that grocery chains cut this type of offer.

On average, all Norwegians throw out 42 kilos of edible food each year. The Consumers Council believes that the responsibility for this cannot lie solely with consumers.

– Chains have long talked about stopping upsells and 3 for 2, but this is still done extensively. Now they must stop doing this. To a greater extent, consumers must be able to decide how many quantities they want to buy, says Blyverket.

Through the industry’s voluntary agreement to reduce food waste, the authorities and the food industry as a whole have committed to a reduction of 30% by 2025 and 50% by 2030. The Consumers Council believes that it should be perform even more specific work to achieve the objectives.

– To achieve the goals of reducing food waste, everyone must take greater responsibility, says Blyverket.